Ula\u015ft\u0131rma ve Altyap\u0131 Bakan\u0131 Abdulkadir Uralo\u011flu, her y\u0131l d\u00fcnya genelinde dijital verileri raporlayan We Are Social ve Meltwater\u2019\u0131n haz\u0131rlad\u0131\u011f\u0131 Dijital 2024 Global Genel Bak\u0131\u015f ve T\u00fcrkiye Raporu Nisan ay\u0131 verilerini de\u011ferlendirerek, d\u00fcnya genelinde cep telefonu kullan\u0131m oran\u0131n\u0131n 2024 y\u0131l\u0131nda y\u00fczde 69’u a\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bakan Uralo\u011flu, “2024 itibar\u0131yla d\u00fcnya \u00e7ap\u0131nda 5,65 milyar insan cep telefonu kullan\u0131yor. Ge\u00e7ti\u011fimiz y\u0131l tekil mobil kullan\u0131c\u0131 say\u0131s\u0131 y\u00fczde 2,4 art\u0131\u015f g\u00f6stererek 133 milyon yeni kullan\u0131c\u0131ya ula\u015ft\u0131.” dedi. D\u00fcnya genelinde de internet kullan\u0131m\u0131n\u0131n b\u00fcy\u00fck bir art\u0131\u015f g\u00f6sterdi\u011fini belirten Uralo\u011flu, 2024\u2019te d\u00fcnya n\u00fcfusunun y\u00fczde 67,1\u2019inin yani 5,44 milyar insan\u0131n \u00e7evrimi\u00e7i oldu\u011funu ifade etti. K\u00fcresel internet kullan\u0131c\u0131 say\u0131s\u0131n\u0131n \u00f6nceki y\u0131la g\u00f6re y\u00fczde 3,4 artt\u0131\u011f\u0131n\u0131 bildiren Uralo\u011flu, “2024 Nisan verilerine g\u00f6re d\u00fcnya genelinde 5,07 milyar sosyal medya kullan\u0131c\u0131s\u0131 bulunuyor. Bu, toplam k\u00fcresel n\u00fcfusun yakla\u015f\u0131k y\u00fczde 62,6\u2019s\u0131na denk geliyor. Sosyal medya kullan\u0131c\u0131 art\u0131\u015f\u0131 son aylarda yava\u015flam\u0131\u015f olsa da y\u0131ll\u0131k y\u00fczde 5,4\u2019l\u00fck bir b\u00fcy\u00fcme ile yeni kullan\u0131c\u0131 say\u0131s\u0131ndaki art\u0131\u015f 260 milyon civar\u0131nda oldu.” diye konu\u015ftu.<\/p>\n
\u0130NTERNETTE GE\u00c7\u0130R\u0130LEN ORTALAMA S\u00dcRE G\u00dcNDE 7 SAAT <\/strong><\/p>\n Bakan Uralo\u011flu, T\u00fcrkiye\u2019nin toplam n\u00fcfusa g\u00f6re interneti benimseme bak\u0131m\u0131ndan y\u00fczde 86,5 oran\u0131yla d\u00fcnya s\u0131ralamas\u0131nda 36. s\u0131rada bulundu\u011funu ifade etti. Uralo\u011flu, internette ge\u00e7irilen s\u00fcrenin g\u00fcnde ortalama 7 saat civar\u0131nda oldu\u011funu belirterek, \u201c\u00dclkemiz son yap\u0131lan \u00f6l\u00e7\u00fcmlere g\u00f6re internette ge\u00e7irilen s\u00fcreye bak\u0131ld\u0131\u011f\u0131nda g\u00fcnde 7 saat 6 dakika ile d\u00fcnyada 19. s\u0131rada yer al\u0131yor.\u201d diye konu\u015ftu.<\/p>\n \u201cN\u00dcFUSUMUZUN Y\u00dcZDE 93,8\u2019\u0130 MOB\u0130L BA\u011eLANTI SAH\u0130B\u0130\u201d <\/strong><\/p>\n Uralo\u011flu, T\u00fcrkiye\u2019de internet kullan\u0131m\u0131na dair istatistikleri de payla\u015farak, \u201cN\u00fcfusumuzun y\u00fczde 86,5\u2019i internet kullan\u0131c\u0131s\u0131yken, y\u00fczde 93,8\u2019i mobil ba\u011flant\u0131 sahibi ve y\u00fczde 67,4\u2019\u00fc sosyal medya kullan\u0131c\u0131s\u0131. Rapora g\u00f6re, h\u00fccresel mobil internet i\u00e7in ortalama indirme h\u0131z\u0131 37,66 Mbps, sabit internet ortalama indirme h\u0131z\u0131 ise 41,90 Mbps.\u201d ifadelerini kulland\u0131. Uralo\u011flu, T\u00fcrkiye’de internet kullan\u0131m\u0131n\u0131n ba\u015fl\u0131ca 5 nedenini de a\u00e7\u0131klayarak, “\u0130nternet kullan\u0131m\u0131m\u0131z\u0131n en yayg\u0131n nedenleri aras\u0131nda bilgi bulmak, haber ve etkinliklerden haberdar olmak, bir \u015feyin nas\u0131l yap\u0131laca\u011f\u0131n\u0131 ara\u015ft\u0131rmak, \u00fcr\u00fcn ve marka ara\u015ft\u0131rmas\u0131 yapmak ile aile ve arkada\u015flarla ileti\u015fimde kalmak gibi ama\u00e7lar bulunuyor.” dedi.<\/p>\n D\u00fcnya \u00e7ap\u0131nda sosyal medya kullan\u0131c\u0131 say\u0131s\u0131n\u0131n pandeminin ba\u015flang\u0131c\u0131ndan bu yana y\u00fczde 35\u2019e yak\u0131n artt\u0131\u011f\u0131n\u0131n ve son 3 y\u0131lda 1 milyara yak\u0131n yeni kullan\u0131c\u0131n\u0131n sosyal medya kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Bakan Uralo\u011flu, “Kullan\u0131c\u0131 say\u0131s\u0131ndaki b\u00fcy\u00fcme ge\u00e7ti\u011fimiz y\u0131l \u00f6nemli \u00f6l\u00e7\u00fcde yava\u015flasa da sosyal medya kullan\u0131c\u0131 say\u0131s\u0131 halen artmaya devam ediyor. 2013 y\u0131l\u0131nda 1,7 milyar, 2018\u2019de 3,46 milyar olan kullan\u0131c\u0131 say\u0131s\u0131 Nisan 2024\u2019te bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 5,4 art\u0131\u015f ile 5,07 milyara ula\u015ft\u0131.\u201d \u015feklinde konu\u015ftu.<\/p>\n EN \u00c7OK KULLANILAN SOSYAL MEDYA PLATFORMU INSTAGRAM <\/strong><\/p>\n Bakan Uralo\u011flu, Dijital 2023 Global Genel Bak\u0131\u015f ve T\u00fcrkiye Raporu\u2019ndaki verileri de an\u0131msatarak, kullan\u0131c\u0131 ba\u015f\u0131na ayl\u0131k sosyal medya kullan\u0131m\u0131nda ilk s\u0131ray\u0131 21 saat 24 dakika ile Instagram\u2019\u0131n, ikinci s\u0131ray\u0131 ise 20 saat 54 dakika ile TikTok\u2019un ald\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bakan Uralo\u011flu, \u201cYap\u0131lan ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na bakt\u0131\u011f\u0131m\u0131zda T\u00fcrkiye\u2019de sosyal medya hesaplar\u0131ndan takip edilen profillerin ba\u015f\u0131nda arkada\u015flar, aile ve tan\u0131d\u0131\u011f\u0131m\u0131z insanlar geliyor. Bunu, sat\u0131n ald\u0131\u011f\u0131m\u0131z ve sat\u0131n almak istedi\u011fimiz markalar, televizyon \u015fovlar\u0131 ya da kanallar ile e\u011flence i\u00e7erikleri, fenomenler ve parodi hesaplar takip ediyor. D\u00fcnyada sosyal medyada fenomenlerini takip etme oran\u0131na g\u00f6re T\u00fcrkiye di\u011fer \u00fclkelere g\u00f6re y\u00fczde 11,7 ile 49. s\u0131rada bulunuyor.\u201d dedi.<\/p>\n T\u00dcRK\u0130YE E-T\u0130CARETTE Y\u00dcZDE 64,6\u2019LIK ORAN \u0130LE D\u00dcNYADA 3. SIRADA <\/strong><\/p>\n Uralo\u011flu, 2023 y\u0131l\u0131ndaki rapora g\u00f6re, d\u00fcnya genelinde her hafta \u00e7evrimi\u00e7i sat\u0131n al\u0131m yapan internet kullan\u0131c\u0131lar\u0131 incelendi\u011finde T\u00fcrkiye\u2019nin e-ticarette y\u00fczde 64,6\u2019l\u0131k oran ile d\u00fcnyada 3. s\u0131rada yer ald\u0131\u011f\u0131n\u0131 kaydetti. Bakan Uralo\u011flu s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n \u201c\u00dccretsiz teslimat imkan\u0131n\u0131n sat\u0131n alma s\u00fcrecinde kullan\u0131c\u0131lar taraf\u0131ndan dikkate al\u0131nan en \u00f6nemli fakt\u00f6r oldu\u011funu vurgulayarak, \u201c\u00dccretsiz teslimat, kolay iade politikas\u0131, kuponlar ve indirimler, h\u0131zl\u0131 ve kolay \u00f6deme ile m\u00fc\u015fteri yorumlar\u0131 gibi etkenler vatanda\u015flar\u0131n \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fe y\u00f6nelmesinde en \u00f6nemli tercih sebepleri olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Yeni marka, \u00fcr\u00fcn ve hizmetleri ke\u015ffeden kullan\u0131c\u0131lar incelendi\u011finde de kullan\u0131c\u0131lar\u0131n y\u00fczde 36,8\u2019i sosyal medya reklamlar\u0131 arac\u0131l\u0131\u011f\u0131yla bu markalar\u0131 ke\u015ffetti\u011fini s\u00f6yl\u00fcyor. Bu s\u0131ralamay\u0131, arama motorlar\u0131, televizyon ve uygulama reklamlar\u0131 ile marka veya \u00fcr\u00fcnlerin internet siteleri takip ediyor.\u201d<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/bakan-uraloglu-turkiye-cevrimici-alisveriste-dunya-ucuncusu-7154874<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Ula\u015ft\u0131rma ve Altyap\u0131 Bakan\u0131 Abdulkadir Uralo\u011flu, Dijital 2024 Global Genel Bak\u0131\u015f ve T\u00fcrkiye Raporu\u2019nda a\u00e7\u0131klanan Nisan verilerine g\u00f6re T\u00fcrkiye\u2019nin dijital medya al\u0131\u015fkanl\u0131klar\u0131n\u0131 ve tercihlerini de\u011ferlendirdi. Bakan Uralo\u011flu, T\u00fcrkiye\u2019nin 2024\u2019te internette ge\u00e7irdi\u011fi s\u00fcreye bak\u0131ld\u0131\u011f\u0131nda g\u00fcnde 7 saat 6 dakika ile d\u00fcnyada 19. s\u0131rada yer ald\u0131\u011f\u0131n\u0131 belirterek, n\u00fcfusun y\u00fczde 86,5\u2019inin internet kullan\u0131c\u0131s\u0131, y\u00fczde 93,8\u2019inin mobil ba\u011flant\u0131 sahibi ve y\u00fczde 67,4\u2019\u00fcn\u00fcn sosyal medya kullan\u0131c\u0131s\u0131 oldu\u011funu bildirdi.<\/p>\n","protected":false},"author":1,"featured_media":103275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[152,523,147,146,375],"class_list":["post-103274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dunya","tag-internet","tag-kullanici","tag-turkiye","tag-uraloglu"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/103274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=103274"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/103274\/revisions"}],"predecessor-version":[{"id":103276,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/103274\/revisions\/103276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/103275"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=103274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=103274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=103274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}