Ticaret Bakanl\u0131\u011f\u0131’ndan yap\u0131lan a\u00e7\u0131klamada \u015fu ifadelere yer verildi: Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren Reklam Kurulu mevzuata uymayan firmalara durdurma ve para cezas\u0131 uygulam\u0131\u015ft\u0131r.<\/p>\n
Kurul taraf\u0131ndan incelenen 927 adet dosyada aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilerek durdurma cezas\u0131 ve toplam 148.783.980,00 TL idari para cezas\u0131 uygulanm\u0131\u015ft\u0131r.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde bulunan Reklam Kurulu\u2019nun 347 say\u0131l\u0131 toplant\u0131s\u0131nda y\u0131l\u0131n ilk 7 ay\u0131nda Kurul taraf\u0131ndan toplam 1.064 adet dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunulmu\u015ftur.<\/p>\n
TEMMUZ AYI DENETLEMELER\u0130NDEN DE CEZA \u00c7IKTI<\/strong><\/p>\n Reklam Kurulu\u2019nun 9 Temmuz 2024 tarihinde ger\u00e7ekle\u015ftirilen 347 say\u0131l\u0131 toplant\u0131s\u0131nda karara ba\u011flanan 133 adet dosyadan 116\u2019s\u0131 mevzuata ayk\u0131r\u0131 bulunurken s\u00f6z konusu reklam ve ticari uygulamalar hakk\u0131nda durdurma cezas\u0131 ile birlikte toplam 21.350.201,00-TL idari para cezas\u0131 uygulanmas\u0131na karar verilmi\u015ftir. Ayr\u0131ca, Kurul taraf\u0131ndan 1 adet dosya hakk\u0131nda eri\u015fimin engellenmesi karar\u0131 verilmi\u015ftir.<\/p>\n Toplant\u0131da ayr\u0131ca t\u00fcketicilerin ekonomik tercih ve menfaatlerini etkileyen reklam ve ticari uygulamalar\u0131n ele al\u0131nd\u0131\u011f\u0131 toplant\u0131da \u00f6ne \u00e7\u0131kan birka\u00e7 konuya a\u015fa\u011f\u0131da yer verilmi\u015ftir.<\/p>\n T\u0130CARET BAKANLI\u011eI\u2019NA BA\u011eLI REKLAM KURULUNDAN SON YAPILAN TOPLANTIDA 22 M\u0130LYONA YAKIN \u0130DAR\u0130 PARA CEZASI<\/strong><\/p>\n Ticaret Bakanl\u0131\u011f\u0131\u2019na ba\u011fl\u0131 Reklam Kurulu\u2019nun bu ay ki toplant\u0131s\u0131nda, kamuoyunda \u201cindirim marketi\u201d olarak bilinen perakende i\u015fletmelerin internet siteleri arac\u0131l\u0131\u011f\u0131yla yapt\u0131klar\u0131 tan\u0131t\u0131m ve mesafeli sat\u0131\u015f uygulamalar\u0131 haks\u0131z ticari uygulama boyutuyla ele al\u0131nm\u0131\u015ft\u0131r.<\/p>\n Yap\u0131lan incelemeler sonucunda, belirtilen internet sitelerinde \u00fcr\u00fcnleri g\u00f6rmek ve sepete eklemek i\u00e7in \u00fcyelik gerekti\u011fi ancak sat\u0131n alma i\u015flemi i\u00e7in \u00fcr\u00fcn stoklar\u0131n\u0131n kontrol edilmesi gereklili\u011fi ortaya \u00e7\u0131km\u0131\u015ft\u0131r. \u00dcyelik olmas\u0131na ra\u011fmen en yak\u0131n \u015fubede bile \u00fcr\u00fcn\u00fcn stokta olmad\u0131\u011f\u0131 belirtildi\u011fi i\u00e7in sipari\u015fin tamamlanamad\u0131\u011f\u0131 tespit edilmi\u015ftir.<\/p>\n \u0130ncelemeler sonucunda, internet sitelerinde t\u00fcketicilerin \u00fcr\u00fcnleri g\u00f6r\u00fcnt\u00fclemek ve sat\u0131n almak i\u00e7in \u00fcyelik gerekti\u011fi ancak \u2018\u2019teslimat adresine g\u00f6re stok bilgilerinin de\u011fi\u015febilece\u011fi\u2019\u2019 bilgisinin eksik oldu\u011fu tespit edilmi\u015ftir.<\/p>\n Ayr\u0131ca \u00fcr\u00fcn fiyat\u0131n\u0131n ge\u00e7erlili\u011fi s\u00fcresi veya stok s\u0131n\u0131r\u0131 hakk\u0131nda bilgi verilmedi\u011fi i\u00e7in t\u00fcketicilerin yan\u0131lt\u0131ld\u0131\u011f\u0131na karar verilmi\u015f ve idari yapt\u0131r\u0131m uygulanm\u0131\u015ft\u0131r.<\/p>\n Reklam Kurulu, t\u00fcketici ma\u011fduriyetlerini \u00f6nlemek ve reklam mevzuat\u0131na uyumu art\u0131rmak amac\u0131yla, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi ve T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar Konfederasyonu ile i\u015f birli\u011fi yaparak elektronik ticaret sekt\u00f6r\u00fcndeki t\u00fcm reklam verenleri bilgilendirmi\u015ftir.<\/p>\n T\u0130CARET BAKANLI\u011eI T\u00dcKET\u0130C\u0130LER\u0130 YANILTAN SAHTE YORUMLARIN YAYINLANMASINA \u2018DUR\u2019 DED\u0130<\/strong><\/p>\n Reklam Kurulu, elektronik ticarette t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 etkileyen t\u00fcketici yorumlar\u0131n\u0131n d\u00fczenlenmesindeki eksiklikleri belirleyerek, sahte ve yan\u0131lt\u0131c\u0131 yorumlar\u0131n \u00f6nlenmesi i\u00e7in internet sitelerine y\u00f6nelik idari yapt\u0131r\u0131m karar\u0131 alm\u0131\u015ft\u0131r. T\u00fcketicilerimizin korunmas\u0131 amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015flerde ger\u00e7ek deneyimlere dayanmayan yorumlarla t\u00fcketicilerimizin sat\u0131n alma kararlar\u0131n\u0131n manip\u00fcle edilmesini \u00f6nlemeye y\u00f6nelik inceleme ve denetimlere devam etmektedir.<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/reklam-kurulundan-148-7-milyon-lira-para-cezasi-7159448<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Ticaret Bakanl\u0131\u011f\u0131\u2019na Ba\u011fl\u0131 Reklam Kurulu’ndan y\u0131l\u0131n ilk 7 ay\u0131nda 149 milyona yak\u0131n idari para cezas\u0131 uyguland\u0131.<\/p>\n","protected":false},"author":1,"featured_media":117587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[578,4351,5075,2833,2162],"class_list":["post-117586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-karar","tag-reklam-kurulu","tag-ticaret-bakanligi","tag-tuketici","tag-yorum"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/117586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=117586"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/117586\/revisions"}],"predecessor-version":[{"id":117588,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/117586\/revisions\/117588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/117587"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=117586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=117586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=117586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Bu kararlar, \u00f6zellikle turizm ve yeme i\u00e7me gibi hizmet sekt\u00f6rlerindeki t\u00fcketici deneyimlerini koruma amac\u0131n\u0131 ta\u015f\u0131maktad\u0131r.
Reklam Kurulu, de\u011ferlendirme s\u0131ralamas\u0131 ve ko\u015fullar\u0131 konusunda t\u00fcketicilerin yeterince bilgilendirilmedi\u011fi ve sadece mal ve hizmet sat\u0131n alanlar\u0131n yorum yapmas\u0131na izin verilmesi kural\u0131na ayk\u0131r\u0131 \u015fekilde t\u00fcketici yorumlar\u0131na yer veren internet siteleri hakk\u0131nda idari yapt\u0131r\u0131m uygulam\u0131\u015ft\u0131r.<\/p>\n