AHENK BEYAZIT-<\/strong> T\u00fcrkiye\u2019nin e-ticaret yolculu\u011funu Kaspi\u2019nin 1.5 milyar dolarl\u0131k sermaye giri\u015fiyle yeni bir d\u00f6n\u00fcm noktas\u0131na ta\u015f\u0131yan Hepsiburada \u2018zorlu ama \u00f6\u011fretici bir y\u0131l\u0131 geride b\u0131rak\u0131rken\u2019, gelecekte b\u00fcy\u00fcme ad\u0131na b\u00fcy\u00fck potansiyele inan\u0131yor. Hepsiburada CEO\u2019su Nilhan Onal G\u00f6k\u00e7etekin, \u201c2025 bizim i\u00e7in d\u00f6n\u00fcm noktalar\u0131ndan biri. T\u00fcrkiye\u2019de dijital ekonominin yerel \u015fampiyonu olduk. Kaspi\u2019nin Hepsiburada\u2019n\u0131n \u00e7o\u011funluk hisselerini sat\u0131n almas\u0131 ile iki yerel \u015fampiyonun g\u00fc\u00e7leri birle\u015fmi\u015f oldu. T\u00fcrkiye\u2019nin teknolojiyle b\u00fcy\u00fcme potansiyeline 1.5 milyar dolarl\u0131k yat\u0131r\u0131m yap\u0131ld\u0131. Kaspi\u2019nin bak\u0131\u015f\u0131 uzun vadeli de\u011fer yaratma \u00fczerine kurulu, \u00fclkemizde \u00e7ok b\u00fcy\u00fck potansiyel g\u00f6r\u00fcyorlar. Her iki \u015firket de Nasdaq\u2019da \u00fclkelerini temsil ediyor, varolu\u015f ama\u00e7lar\u0131 \u00e7ok benzer. \u00d6zetle DNA\u2019lar\u0131 \u00e7ok yak\u0131n iki \u015firket\u201d dedi.<\/p>\n Rekabette fiyat vurgusu<\/strong><\/p>\n \u201cRekabetin merkezinde art\u0131k fiyat de\u011fil, g\u00fcven, h\u0131z ve deneyim var\u201d diyen Nilhan Onal G\u00f6k\u00e7etekin, \u015f\u00f6yle devam etti: \u201cRekabet inovasyonu, kaliteyi art\u0131r\u0131r, m\u00fc\u015fterilere daha iyi hizmet sa\u011flar. Ama bu rekabetin adil, yasal ve t\u00fcm payda\u015flar i\u00e7in de\u011fer yarat\u0131c\u0131 olmas\u0131 \u015fart. Bizim i\u00e7in s\u00fcrd\u00fcr\u00fclebilir rekabet, sadece fiyat de\u011fil; m\u00fc\u015fteri memnuniyetine dayal\u0131 sadakat yaratmakla m\u00fcmk\u00fcn. Fark yaratt\u0131\u011f\u0131m\u0131z alanlar var. HepsiJET ile 81 ilde h\u0131zl\u0131 teslimat yap\u0131yoruz, HepsiAd gibi \u00e7\u00f6z\u00fcmlerimizle markalara de\u011fer sunuyoruz. Premium gibi sadakat programlar\u0131m\u0131zla avantaj sa\u011fl\u0131yoruz. \u2018Daha ucuzunu bulursan fark\u0131 iade\u2019 garantimiz de sekt\u00f6rde g\u00fcveni yeniden tan\u0131mlayan bir hareket.\u201d<\/p>\n \u2018\u00d6\u011fretici bir y\u0131l oldu\u2019<\/strong><\/p>\n 2025\u2019in makroekonomik a\u00e7\u0131dan zorlu ama \u00f6\u011fretici bir y\u0131l oldu\u011funu ifade eden Hepsiburada CEO\u2019su, \u201cT\u00fcketici daha planl\u0131, ihtiyaca dayal\u0131 al\u0131\u015fveri\u015f yapt\u0131. 11.6 milyon aktif m\u00fc\u015fterimiz, 100 binin \u00fczerinde i\u015f orta\u011f\u0131m\u0131z var. B\u00fcy\u00fcme ivmemizi koruduk. Sipari\u015f adedinde g\u00fc\u00e7l\u00fc art\u0131\u015f kaydettik, 3. \u00e7eyrekte y\u00fczde 17,6 artarak ikinci \u00e7eyrekteki b\u00fcy\u00fcme h\u0131z\u0131n\u0131n iki kat\u0131na \u00e7\u0131kt\u0131. Gelirlerimizdeki h\u0131zl\u0131 b\u00fcy\u00fcme s\u00fcrd\u00fc. S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme yolculu\u011fumuza kararl\u0131l\u0131kla devam ediyoruz\u201d ifadelerini kulland\u0131.<\/p>\n Bu y\u0131l\u0131n y\u0131ld\u0131z\u0131 \u2018robot s\u00fcp\u00fcrge\u2019<\/strong><\/p>\n T\u00fcketicilerin art\u0131k indirim avc\u0131s\u0131 de\u011fil, b\u00fct\u00e7e m\u00fchendisli\u011fi yapan, planl\u0131 bir al\u0131\u015fveri\u015f\u00e7iye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc anlatan Nilhan Onal G\u00f6k\u00e7etekin, \u201cKas\u0131m ay\u0131 art\u0131k \u2018eve yat\u0131r\u0131m ay\u0131\u2019 olarak g\u00f6r\u00fcl\u00fcyor. M\u00fc\u015fterilerin y\u00fczde 90\u2019\u0131 bu d\u00f6nemde al\u0131\u015fveri\u015f planl\u0131yor.<\/p>\n Moda, elektronik, ki\u015fisel bak\u0131m ve ev-ya\u015fam kategorileri favori. Kas\u0131m ay\u0131nda 650 milyon ziyaret almay\u0131 planl\u0131yoruz. Pe\u015fin Fiyat\u0131na 10 Taksit imk\u00e2n\u0131 ve Daha Ucuzunu Bulursan Fark\u0131 \u0130ade garantisi sunuyoruz. Ay boyunca 50 milyon \u00fcr\u00fcn sat\u0131\u015f\u0131 hedefliyoruz. \u2018Efsane Kas\u0131m\u2019da bu y\u0131l; 120 bin cep telefonu, 80 bin laptop, 80 bin robot s\u00fcp\u00fcrge, 500 bin cilt bak\u0131m\u0131 \u00fcr\u00fcn\u00fc, 1 milyon \u00e7ocuk kitab\u0131, 450 bin sweatshirt, 200 bin ayakkab\u0131, 100 bin tencere ve 80 otomobil sat\u0131\u015f\u0131 bekliyoruz. Kampanyan\u0131n ba\u015flamas\u0131ndan beri en \u00e7ok aranan markalar ve \u00fcr\u00fcnler Fissler, iPhone, Lego, robot s\u00fcp\u00fcrge ve Stanley termos. M\u00fc\u015fterilerimiz bu sene en \u00e7ok robot s\u00fcp\u00fcrgeyi favorilerine ekliyor\u201d diye konu\u015ftu.<\/p>\n Kad\u0131n giri\u015fimcilik i\u00e7in 120 bin hedefi<\/strong><\/p>\n Nilhan Onal G\u00f6k\u00e7etekin, 2017\u2019de Giri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc program\u0131n\u0131 ba\u015flatt\u0131k ve 67 bin kad\u0131na ula\u015ft\u0131klar\u0131n\u0131 hat\u0131rlat\u0131rken, \u201cHer 4 i\u015f orta\u011f\u0131m\u0131zdan biri art\u0131k kad\u0131n giri\u015fimci, kooperatif ya da yerel \u00fcretici. \u00d6nemli destekler sunuyoruz. KAG\u0130DER i\u015f birli\u011fiyle Yol Arkada\u015f\u0131n Burada program\u0131n\u0131 ba\u015flatt\u0131k. 1.000 kad\u0131na e-ticarette markala\u015fma, dijital pazarlama ve yapay zek\u00e2 e\u011fitimleri veriyoruz. Hedefimiz 2030\u2019a kadar 120 bin kad\u0131n giri\u015fimciye ula\u015fmak\u201d dedi.<\/p>\n Platformda 280 milyon \u00fcr\u00fcn var<\/strong><\/p>\n * 11.6 milyon aktif m\u00fc\u015fterisi bulunuyor.<\/p>\n * 81 ilde teslimatla, 6.500 ara\u00e7, 5.500 kurye ile \u00e7al\u0131\u015f\u0131yor.<\/p>\n * Platformda 280 milyon \u00fcr\u00fcn yer al\u0131yor.<\/p>\n * 3.5 milyon Premium\u2019lu \u00fcyeye sahip.<\/p>\n * 100 bini a\u015fk\u0131n i\u015f orta\u011f\u0131yla \u00e7al\u0131\u015f\u0131yor.<\/p>\n * Her 4 i\u015f orta\u011f\u0131ndan biri kad\u0131n giri\u015fimci, kooperatif ya da yerel \u00fcretici.<\/p>\n * 67 bin giri\u015fimci kad\u0131na ula\u015ft\u0131.<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/dnalari-uyusuyor-pazari-fethedecek-7483531<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Kazak Kaspi yat\u0131r\u0131m\u0131yla b\u00fcy\u00fcmeyi h\u0131zland\u0131ran Hepsiburada\u2019n\u0131n CEO\u2019su Nilhan Onal G\u00f6k\u00e7etekin, g\u00fcn\u00fcm\u00fczdeki m\u00fc\u015fteri profilini tan\u0131mlarken, \u201cT\u00fcketici art\u0131k indirim avc\u0131s\u0131 de\u011fil, b\u00fct\u00e7e m\u00fchendisi\u201d dedi.<\/p>\n","protected":false},"author":1,"featured_media":138684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[124,5225,308,47,609],"class_list":["post-138683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-girisimci","tag-kadin","tag-milyon","tag-musteri"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/138683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=138683"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/138683\/revisions"}],"predecessor-version":[{"id":138685,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/138683\/revisions\/138685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/138684"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=138683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=138683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=138683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}