{"id":146873,"date":"2025-11-30T05:18:08","date_gmt":"2025-11-30T05:18:08","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=146873"},"modified":"2025-11-30T05:18:08","modified_gmt":"2025-11-30T05:18:08","slug":"genclere-uygun-bankacilik-icin-4-ayakli-strateji","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2025\/11\/30\/genclere-uygun-bankacilik-icin-4-ayakli-strateji\/","title":{"rendered":"Gen\u00e7lere uygun bankac\u0131l\u0131k i\u00e7in 4 ayakl\u0131 strateji"},"content":{"rendered":"

\u0130SMA\u0130L \u015eAH\u0130N –<\/strong><\/span> Bu yeni strateji bankan\u0131n T\u00fcrkiye Bili\u015fim Vakf\u0131\u2019n\u0131n Be Node platformuyla birlikte ger\u00e7ekle\u015ftirdi\u011fi kapsaml\u0131 ara\u015ft\u0131rman\u0131n verilerine dayan\u0131yor. Ara\u015ft\u0131rmaya g\u00f6re gen\u00e7lerin y\u00fczde 95\u2019inin bir banka hesab\u0131 bulunuyor ancak aktif kullan\u0131c\u0131 oran\u0131 yar\u0131dan az. Bankac\u0131l\u0131k \u201cso\u011fuk, uzak ve s\u0131k\u0131c\u0131\u201d bir hizmet olarak alg\u0131lan\u0131yor. Gen\u00e7lerin y\u00fczde 84\u2019\u00fc gen\u00e7 bankac\u0131l\u0131k i\u015flemlerini cep telefonundan ger\u00e7ekle\u015ftiriyor. Y\u00fczde 70\u2019i alt\u0131na, y\u00fczde 30\u2019u d\u00f6vize y\u00fczde 25\u2019i de TL\u2019ye yat\u0131r\u0131m yap\u0131yor. Yat\u0131r\u0131m tavsiyesi olarak ilk etapta aileye dan\u0131\u015f\u0131yorlar.\u00a0<\/p>\n

Garanti BBVA Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ceren Acer Kezik, 18-26 ya\u015f aras\u0131 gen\u00e7lerin daha b\u00fct\u00fcnc\u00fcl ve hayatlar\u0131na de\u011fer katan \u00e7\u00f6z\u00fcmler talep etti\u011fini belirterek bankan\u0131n gen\u00e7lere y\u00f6nelik d\u00f6rt eksenli yeni stratejisini duyurdu. Kezik k\u0131saca \u015funlar\u0131 s\u00f6yledi:<\/p>\n

1- Finansal Boyut:<\/strong> Gen\u00e7lere \u00f6zel mobil alan, avantajl\u0131 \u00fcr\u00fcnler, kampanyalar, b\u00fct\u00e7e takibi, finansal rehberlik, temass\u0131z ve h\u0131zl\u0131 \u00f6deme \u00e7\u00f6z\u00fcmleri.<\/p>\n

2- Sosyal ve Duygusal Boyut:<\/strong> Radical Customer Perspective yakla\u015f\u0131m\u0131yla gen\u00e7leri merkeze alan empatik ileti\u015fim. SALT, Zorlu PSM ve TEV i\u015f birlikleriyle k\u00fclt\u00fcr-sanat, burs ve sosyal destekler.\u00a0<\/p>\n

3- Kariyer Boyutu:<\/strong> Garanti ayn\u0131 zamanda 23 bin ki\u015fiyi istihdam ediyor ve her y\u0131l 1.500 ki\u015fiyi i\u015fe al\u0131yor. Bu yeni i\u015fe al\u0131mlar\u0131n y\u00fczde 70\u2019i gen\u00e7lerden. Geni\u015f staj imkanlar\u0131 sa\u011flan\u0131yor ve Yapay zek\u00e2, siber g\u00fcvenlik gibi alanlarda \u00fccretsiz e\u011fitimler veriliyor. \u015eimdiye kadar 3 bin 500 gen\u00e7 e\u011fitim ald\u0131.<\/p>\n

4- Giri\u015fimcilik ve \u2018starTup\u2019lar:<\/strong> Garanti BBVA gen\u00e7lere projelerinde de destek oluyor. Garanti BBVA Partners program\u0131yla bug\u00fcne kadar 60\u2019a yak\u0131n giri\u015fimi destekledi ve toplam yat\u0131r\u0131m hacmi 40 milyon dolar\u0131n \u00fczerine \u00e7\u0131kt\u0131.<\/p>\n\n

<\/p>\n

Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/genclere-uygun-bankacilik-icin-4-ayakli-strateji-7492648<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Garanti BBVA, de\u011fi\u015fen gen\u00e7lik dinamikleri ve beklentileri do\u011frultusunda bankac\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131 yeniden \u015fekillendiriyor.<\/p>\n","protected":false},"author":1,"featured_media":146874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[545,710],"class_list":["post-146873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-banka","tag-genc"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/146873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=146873"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/146873\/revisions"}],"predecessor-version":[{"id":146875,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/146873\/revisions\/146875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/146874"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=146873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=146873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=146873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}