Milliyet.com.tr\/\u00d6ZEL<\/strong> Y\u0131l sonuna do\u011fru s\u0131f\u0131r\u0131 otoda markalar\u0131n kampanya \u00fcst\u00fcne kampanya yapmas\u0131yla birlikte piyasada dengeler de\u011fi\u015fti. Kas\u0131m ay\u0131nda otomobil ve hafif ticari ara\u00e7 pazar\u0131 y\u00fczde 9.82 artarak 132 bin 984 adede ula\u015ft\u0131. Bu, t\u00fcm zamanlar\u0131n kas\u0131m rekoru olarak kay\u0131tlara ge\u00e7ti.<\/p>\n OTOMOB\u0130L SATI\u015eLARINDA PATLAMA <\/strong><\/p>\n Bu y\u0131l\u0131n ilk 11 ay\u0131nda otomobil sat\u0131\u015flar\u0131 ge\u00e7en y\u0131l\u0131n ay\u0131n d\u00f6nemine g\u00f6re %10,96 artt\u0131. Toplam sat\u0131\u015flar 938 bin 177 adede y\u00fckseldi. 11 ayda otomobil ve hafif ticari ara\u00e7 sat\u0131\u015flar\u0131 toplam\u0131 ise 1.2 milyona dayand\u0131.<\/p>\n YEN\u0130 REKOR BEKLENT\u0130S\u0130! <\/strong><\/p>\n Peki sat\u0131\u015flarda ya\u015fanan patlaman\u0131n sebebi ne? En \u00e7ok hangi marka ve model ara\u00e7lara ilgi var? Sat\u0131\u015f\u0131 d\u00fc\u015fen markalar hangileri? \u015eu anda ikinci el mi yoksa kampanyal\u0131 s\u0131f\u0131r oto mu almak daha mant\u0131kl\u0131? Konuyla ilgili t\u00fcm merak edilenleri milliyet.com.tr\u2019ye de\u011ferlendiren \u0130stanbul Motorlu Ara\u00e7 Sat\u0131c\u0131lar\u0131 Derne\u011fi (\u0130MAS) Ba\u015fkan\u0131 Hayrettin Ertemel, \u015fu ifadeleri kulland\u0131: \u201cSon \u00e7eyrek y\u0131ll\u0131k bazda y\u00fckseli\u015f \u00f6ng\u00f6r\u00fclen d\u00f6nemlerden bir tanesi. Bundaki en \u00f6nemli fakt\u00f6r her sene d\u00fczenlenen y\u0131l sonu kampanyalar\u0131. Bu y\u0131l \u00f6zelinde ise piyasa ko\u015fullar\u0131 itibar\u0131yla kampanyalar\u0131n y\u0131lba\u015f\u0131ndan itibaren aral\u0131ks\u0131z s\u00fcrmesi ve y\u0131l sonu dozaj\u0131n\u0131n art\u0131r\u0131lmas\u0131 sat\u0131\u015f adetleri \u00f6zelinde olumlu d\u00f6n\u00fc\u015fleri beraberinde getirdi.<\/p>\n 11 ayl\u0131k d\u00f6nemde ula\u015f\u0131lan en y\u00fcksek sat\u0131\u015flar oldu\u011fu gibi, s\u0131f\u0131r ara\u00e7 pazar\u0131 yakla\u015f\u0131k %11 b\u00fcy\u00fcme kaydetti ve toplam sat\u0131\u015f adedi 1.2 milyona yakla\u015ft\u0131. Aral\u0131k ay\u0131 sat\u0131\u015flar\u0131 ile beraber bu rakam\u0131n 1.3 milyon seviyesine ula\u015farak yeni bir rekor elde edilmesini bekliyoruz.<\/p>\n KASIMDA EN \u00c7OK SATILAN MODELLER <\/strong><\/p>\n Renault Clio en \u00e7ok satan ara\u00e7larda ilk s\u0131rada. Fiat Egea, Renault Megane, Toyota Corolla gibi ara\u00e7lar da en \u00e7ok sat\u0131lan di\u011fer ara\u00e7lar. En \u00e7ok sat\u0131lan ara\u00e7larda yerli \u00fcretim ara\u00e7lar\u0131n \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Sa\u011flad\u0131klar\u0131 konfor ve yerli \u00fcretim olmalar\u0131 sebebiyle sahip olduklar\u0131 fiyat avantaj\u0131 bu otomobilleri fiyat\/performans otomobili haline getirerek ger\u00e7ek t\u00fcketicinin ilgisini \u00e7ekiyor. \u00d6te yandan bu otomobillerin sat\u0131lmas\u0131ndaki di\u011fer fakt\u00f6rlerden bir tanesi de filo sat\u0131\u015flar\u0131 ve ticari maksatla kullan\u0131lan ara\u00e7lar.<\/p>\n Baz\u0131 modellerin sat\u0131\u015f adetlerinde g\u00f6r\u00fclen ivmelenmeyi piyasa ko\u015fullar\u0131 ile de\u011fil m\u00fc\u015fteri tercihleri ya da pazarlama stratejileri ile okumak daha do\u011fru olacakt\u0131r. Bu noktada bir d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fclse de belli bir seviyenin korundu\u011funu hat\u0131rlatmakta fayda var.<\/p>\n B\u0130R D\u00d6NEM \u00c7OK SATILMI\u015eLARDI! BU MARKALARDA R\u00dcZGAR TERSE D\u00d6ND\u00dc <\/strong><\/p>\n \u00d6zellikle MG ve Chery gibi \u00c7in men\u015feli baz\u0131 ara\u00e7lar\u0131n piyasaya ilk giri\u015fleri itibar\u0131yla y\u00fcksek seyretti\u011fini ancak son d\u00f6nemde bir miktar d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. MG\u2019de ayl\u0131k bazda yakla\u015f\u0131k %80, Chery\u2019de %50 d\u00fc\u015f\u00fc\u015f var. Avrupa men\u015feli olan Seat %34 ve uzak do\u011fu men\u015feli Honda\u2019da bu oran %32 civar\u0131nda.<\/p>\n \u00c7in men\u015feli ara\u00e7larda bu durumu birka\u00e7 y\u0131la yay\u0131lan sabit \u00fcr\u00fcn gam\u0131 ile a\u00e7\u0131klayabiliriz. Piyasan\u0131n bu ara\u00e7lara \u015fu an i\u00e7in doymas\u0131 gibi sebepler gerek\u00e7elerden biri g\u00f6sterilebilir. T\u00fcm markalar\u0131 kapsayan bir di\u011fer ana unsur ise rekabet. Markalar aras\u0131 \u00f6nemli bir rekabet s\u00f6z konusu. Bunu gerek fiyatlar gerekse finansman noktas\u0131nda g\u00f6rebiliyoruz. Sunulan olanaklar ve kampanyalar t\u00fcketici tercihini di\u011fer markalara \u00e7eken gerek\u00e7elerden biri olabilir. Bu ve benzeri sebepleri alt alta koydu\u011fumuzda g\u00f6r\u00fclen d\u00f6nemsel d\u00fc\u015f\u00fc\u015fleri anlamland\u0131rabiliriz. <\/p>\n \u0130K\u0130NC\u0130 EL M\u0130, KAMPANYALI SIFIR OTO MU? HANG\u0130S\u0130 DAHA CAZ\u0130P? <\/strong><\/p>\n \u0130ster ikinci el ister s\u0131f\u0131r… Her iki piyasa da olduk\u00e7a cazip olanaklar sunabiliyor. S\u0131f\u0131r ara\u00e7ta liste fiyat\u0131ndan indirim yap\u0131labildi\u011fi gibi ikinci elde de s\u0131f\u0131r\/ikinci el makas\u0131 korunarak ayn\u0131 arac\u0131 kullan\u0131lm\u0131\u015f ancak daha uygun fiyata alma olana\u011f\u0131 mevcut. Bu noktada belirleyici unsur b\u00fct\u00e7e. Otomobil almay\u0131 d\u00fc\u015f\u00fcnen kullan\u0131c\u0131lar b\u00fct\u00e7e ve ihtiya\u00e7lar\u0131na g\u00f6re ister ikinci el ister s\u0131f\u0131r otomobil alabilirler. <\/p>\n KRED\u0130 KARTINA TAKS\u0130TLE ARA\u00c7 ALMAK MANTIKLI MI? <\/strong><\/p>\n Kredi kart\u0131 ile otomobil de\u011fi\u015fken bir uygulama. Her sat\u0131\u015f noktas\u0131n\u0131n sunabildi\u011fi bir imkan de\u011fil. Kredi kart\u0131 kullan\u0131m\u0131 sunuldu\u011fu taktirde, ko\u015fullar\u0131 t\u00fcketicinin b\u00fct\u00e7esine uygun ise kart limiti ve \u00f6deme miktarlar\u0131 do\u011frultusunda elbette de\u011ferlendirilebilir.\u201d<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/arac-alacaklar-dikkat-piyasada-efsane-kasim-ruzgari-bu-modellerin-satisi-patladi-7499128<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" \u0130htiya\u00e7 dahilinde ara\u00e7 almak isteyenler yeni y\u0131l \u00f6ncesi harekete ge\u00e7ti. Otomotiv piyasas\u0131 ge\u00e7ti\u011fimiz ay resmen \u2018efsane kas\u0131m\u2019\u0131 ya\u015fad\u0131. Kas\u0131mda ayl\u0131k bazda sat\u0131\u015flar rekor k\u0131rarken, en \u00e7ok ilgi g\u00f6ren modeller de belli oldu. Ge\u00e7ti\u011fimiz d\u00f6nemlerde \u00e7ok\u00e7a talep g\u00f6ren baz\u0131 markalarda sat\u0131\u015f adetlerinde b\u00fcy\u00fck gerilemeler ya\u015fand\u0131. \u0130\u015fte piyasaya dair t\u00fcm merak edilenler…<\/p>\n","protected":false},"author":1,"featured_media":152203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[198,368,1301,276,1892],"class_list":["post-152202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-arac","tag-kampanya","tag-otomobil","tag-satis","tag-sifir"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/152202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=152202"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/152202\/revisions"}],"predecessor-version":[{"id":152204,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/152202\/revisions\/152204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/152203"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=152202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=152202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=152202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}