{"id":155602,"date":"2025-12-22T11:36:08","date_gmt":"2025-12-22T11:36:08","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=155602"},"modified":"2025-12-22T11:36:08","modified_gmt":"2025-12-22T11:36:08","slug":"istanbul-festivalinden-global-basari","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2025\/12\/22\/istanbul-festivalinden-global-basari\/","title":{"rendered":"\u0130stanbul Festivali\u2019nden global ba\u015far\u0131"},"content":{"rendered":"<p><p>Pazarlama ekosistemini teknoloji, veri ve medya ile bulu\u015fturarak pazarlaman\u0131n gelece\u011fini \u015fekillendirmeyi hedefleyen, k\u00fcresel \u00f6l\u00e7ekte referans kabul edilen Smarties Awards T\u00fcrkiye \u00f6d\u00fclleri; \u00f6l\u00e7\u00fclebilir etki yaratan, i\u00e7g\u00f6r\u00fcye dayal\u0131 ve yarat\u0131c\u0131 pazarlama projelerini global standartlarda de\u011ferlendiriyor.<\/p>\n<p>Bu \u00e7er\u00e7evede; Focus \u0130stanbul Etkinlik Y\u00f6netimi taraf\u0131ndan bu y\u0131l 4\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen, T\u00fcrkiye\u2019nin eri\u015fimi en y\u00fcksek ya\u015fam festivali olan \u0130stanbul Festivali, \u201cFrom Query to Crowd\u201d projesiyle pazarlama ve medya d\u00fcnyas\u0131n\u0131n en prestijli global platformlar\u0131ndan biri olan Marketing + Media Alliance (MMA) taraf\u0131ndan d\u00fczenlenen \u00f6d\u00fcl program\u0131nda \u00e7ok \u00f6nemli bir ba\u015far\u0131ya imza att\u0131.<\/p>\n<p>\u201cM\u00fc\u015fteri Yolculu\u011fu Odakl\u0131 Pazarlama \u2013 Potansiyel M\u00fc\u015fteri Yarat\u0131m\u0131 \/ CRM Y\u00f6netimi\u201d, \u201cAn\u0131nda Etki Yaratan Pazarlama \/ H\u0131zl\u0131 Aktivasyon &#038; Promosyon\u201d, \u201cYapay Zek\u00e2 Destekli Hedef Kitle Etkile\u015fimi\u201d ve \u201cVeri \u0130\u00e7g\u00f6r\u00fcleri &#038; Ba\u011flamsal Pazarlama\u201d kategorilerinde 3 silver ve 1 bronze \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen proje; kullan\u0131c\u0131lar\u0131n arama niyetinden fiziksel kat\u0131l\u0131ma uzanan m\u00fc\u015fteri yolculu\u011funu veri odakl\u0131 i\u00e7g\u00f6r\u00fcler, ba\u011flamsal pazarlama yakla\u015f\u0131m\u0131 ve entegre medya stratejisi ile ele alarak markalar i\u00e7in \u00f6l\u00e7\u00fclebilir, etkili ve \u00f6l\u00e7eklenebilir bir ileti\u015fim modeli ortaya koydu. Do\u011fru i\u00e7g\u00f6r\u00fclerin do\u011fru temas noktalar\u0131nda aktive edilmesi sayesinde, hedef kitlelerle do\u011fal ve g\u00fc\u00e7l\u00fc bir ba\u011f kuruldu.<\/p>\n\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">http:\/\/www.milliyet.com.tr\/ekonomi\/istanbul-festivalinden-global-basari-7507132<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fc d\u00fczenlenen \u0130stanbul Festivali, \u201cFrom Query to Crowd\u201d projesiyle Smarties Awards T\u00fcrkiye\u2019de \u201cM\u00fc\u015fteri Yolculu\u011fu Odakl\u0131 Pazarlama \u2013 Potansiyel M\u00fc\u015fteri Yarat\u0131m\u0131 \/ CRM Y\u00f6netimi\u201d, \u201cAn\u0131nda Etki Yaratan Pazarlama \/ H\u0131zl\u0131 Aktivasyon &#038; Promosyon\u201d, \u201cYapay Zek\u00e2 Destekli Hedef Kitle Etkile\u015fimi\u201d ve \u201cVeri \u0130\u00e7g\u00f6r\u00fcleri &#038; Ba\u011flamsal Pazarlama\u201d kategorilerinde 3 silver ve 1 bronze \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":155603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3602,3322],"class_list":["post-155602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-etki","tag-pazarlama"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/155602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=155602"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/155602\/revisions"}],"predecessor-version":[{"id":155604,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/155602\/revisions\/155604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/155603"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=155602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=155602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=155602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}