{"id":156636,"date":"2025-12-24T09:06:23","date_gmt":"2025-12-24T09:06:23","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=156636"},"modified":"2025-12-24T09:06:23","modified_gmt":"2025-12-24T09:06:23","slug":"appsflyer-ilk-yapay-zeka-ajani-kullanim-verilerini-acikladi","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2025\/12\/24\/appsflyer-ilk-yapay-zeka-ajani-kullanim-verilerini-acikladi\/","title":{"rendered":"AppsFlyer, ilk yapay zeka ajan\u0131 kullan\u0131m verilerini a\u00e7\u0131klad\u0131"},"content":{"rendered":"<p><figure> <span> <img decoding=\"async\" src=\"https:\/\/kamucalisani.net\/wp-content\/uploads\/2025\/12\/appsflyer-ilk-yapay-zeka-ajani-kullanim-verilerini-acikladi-0-FhKrTsS3.jpg\"\/> <\/span> Yapay zeka, son d\u00f6nemde hem t\u00fcketici uygulamalar\u0131nda hem de i\u015f d\u00fcnyas\u0131nda h\u0131zl\u0131 bir yay\u0131l\u0131m g\u00f6steriyor. Bu d\u00f6n\u00fc\u015f\u00fcm, pazarlama stratejilerine de do\u011frudan yans\u0131rken,\u00a0<strong>AppsFlyer<\/strong> taraf\u0131ndan 2025 Mobil Uygulama Trendleri raporu payla\u015f\u0131ld\u0131. <strong>45 bin uygulama<\/strong> ve <strong>32 milyar \u00fccretli y\u00fckleme<\/strong> \u00fczerinden haz\u0131rlanan rapor,\u00a0yapay zekan\u0131n hem kurumsal hem de mobil uygulama ekonomisindeki etkisini g\u00f6steriyor. <\/figure>\n<p><b>Harcamalar 824 milyon dolara ula\u015ft\u0131<\/b><\/p>\n<p><strong>AppsFlyer&#8217;\u0131n\u00a0<\/strong>raporuna g\u00f6re, \u00fcretken yapay zeka uygulamalar\u0131n\u0131n indirilme oranlar\u0131 <strong>bir y\u0131l i\u00e7inde %16 art\u0131\u015f g\u00f6sterirken<\/strong>, iOS ve Android platformlar\u0131nda kategori bazl\u0131 reklam harcamalar\u0131 <strong>toplamda 824 milyon dolara<\/strong> ula\u015ft\u0131. Ayr\u0131ca \u00fcretken yapay\u00a0zeka\u00a0uygulamalar\u0131nda, yarat\u0131c\u0131l\u0131k, \u00fcretkenlik ve yapay\u00a0zeka\u00a0asistan\u0131 rolleri art\u0131\u015f g\u00f6sterdi ve y\u0131l\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen kategorileri aras\u0131nda Android&#8217;de 1. s\u0131rada ve iOS&#8217;ta 4. s\u0131rada yer ald\u0131.<\/p>\n<figure> <span> <img decoding=\"async\" src=\"https:\/\/kamucalisani.net\/wp-content\/uploads\/2025\/12\/appsflyer-ilk-yapay-zeka-ajani-kullanim-verilerini-acikladi-1-b1zpW9vw.jpg\"\/> <\/span> Raporda ilk kez yapay zeka ajanlar\u0131n\u0131n kullan\u0131m\u0131na dair veriler de payla\u015f\u0131ld\u0131.\u00a0Buna g\u00f6re, pazarlamac\u0131lar taraf\u0131ndan kullan\u0131lan yapay zeka ajanlar\u0131n\u0131n <strong>%57\u2019si yap\u0131land\u0131rma, veri do\u011frulama<\/strong> ve <strong>veri b\u00fct\u00fcnl\u00fc\u011f\u00fc kontrolleri<\/strong> gibi teknik otomasyon s\u00fcre\u00e7lerinde g\u00f6rev al\u0131yor. %32&#8217;lik b\u00f6l\u00fcm ise do\u011frudan i\u015f optimizasyonunu destekleyen senaryolarda kullan\u0131l\u0131yor. <\/figure>\n<p>Oyun sekt\u00f6r\u00fcnde ise yapay zeka ajanlar\u0131 <strong>daha \u00e7ok verimlili\u011fi art\u0131rmak<\/strong> ve <strong>k\u00e2rl\u0131l\u0131\u011f\u0131 korumak amac\u0131yla<\/strong> tercih edilirken, perakende ve fintech taraf\u0131nda trafik ve hacim \u00f6l\u00e7ekleme \u00f6ncelik kazan\u0131yor.\u00a0<\/p>\n<figure> <span> <img decoding=\"async\" src=\"https:\/\/kamucalisani.net\/wp-content\/uploads\/2025\/12\/appsflyer-ilk-yapay-zeka-ajani-kullanim-verilerini-acikladi-2-Lq1t3Qc8.jpg\"\/> <\/span> AppsFlyer \u00dcr\u00fcn, Veri ve Yapay Zeka Ba\u015fkan Yard\u0131mc\u0131s\u0131 Inna Weiner, pazarlamac\u0131lar\u0131n yat\u0131r\u0131m getirisini \u00f6l\u00e7me konusunda temkinli davrand\u0131\u011f\u0131n\u0131 ancak <strong>benimsenme h\u0131z\u0131n\u0131n tabloyu netle\u015ftirdi\u011fini<\/strong> belirtiyor. Weiner&#8217;a g\u00f6re, <strong>\u00fcretken yapay zeka uygulamalar\u0131n\u0131n t\u00fcketici taraf\u0131nda h\u0131zla yay\u0131lmas\u0131<\/strong> ve pazarlama ekiplerinin yapay zeka ajanlar\u0131n\u0131 i\u015f ak\u0131\u015flar\u0131na entegre etmesi, d\u00f6n\u00fc\u015f\u00fcm\u00fcn s\u00fcrd\u00fcr\u00fclebilir oldu\u011funun net bir \u00f6rne\u011fi. <\/figure>\n<figure> <span> <img decoding=\"async\" src=\"https:\/\/kamucalisani.net\/wp-content\/uploads\/2025\/12\/appsflyer-ilk-yapay-zeka-ajani-kullanim-verilerini-acikladi-3-NTJrmzgi.jpg\"\/> <\/span> \u00d6te yandan raporda yer alan di\u011fer veriler, uygulama ekonomisinin <strong>genel y\u00f6n\u00fcn\u00fc de<\/strong> g\u00f6steriyor.. K\u00fcresel kullan\u0131c\u0131 edinme harcamalar\u0131 %13 artarak 78 milyar dolara y\u00fckselirken, <strong>bu b\u00fcy\u00fcmenin b\u00fcy\u00fck k\u0131sm\u0131 iOS ve oyun d\u0131\u015f\u0131 uygulamalardan<\/strong> geldi. Yeniden pazarlama harcamalar\u0131 ise %37 art\u0131\u015fla 31,3 milyar dolara ula\u015ft\u0131 ve toplam harcamalar i\u00e7indeki pay\u0131n\u0131 art\u0131rd\u0131. <\/figure>\n<p>\u00d6zellikle shopping kategorisinde \u00c7in merkezli e-ticaret yat\u0131r\u0131mlar\u0131n\u0131n etkisiyle g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme ya\u015fand\u0131. Avrupa pazar\u0131 da \u0130spanya, \u0130talya ve Birle\u015fik Krall\u0131k \u00f6nc\u00fcl\u00fc\u011f\u00fcnde ivme yakalad\u0131. ABD ise toplam kullan\u0131c\u0131 edinme harcamalar\u0131n\u0131n <strong>%42\u2019sini olu\u015fturarak liderli\u011fini<\/strong> s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n<p>Kaynak\u00a0 :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.donanimhaber.com\/appsflyer-ilk-yapay-zeka-ajani-kullanim-verilerini-acikladi&#8211;200055<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yapay zeka, son d\u00f6nemde hem t\u00fcketici uygulamalar\u0131nda hem de i\u015f d\u00fcnyas\u0131nda h\u0131zl\u0131 bir yay\u0131l\u0131m g\u00f6steriyor. Bu d\u00f6n\u00fc\u015f\u00fcm, pazarlama stratejilerine de do\u011frudan yans\u0131rken,\u00a0AppsFlyer taraf\u0131ndan 2025 Mobil Uygulama Trendleri raporu payla\u015f\u0131ld\u0131. 45 bin &#8230;<\/p>\n","protected":false},"author":1,"featured_media":156637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[8636,3322,731,728,571],"class_list":["post-156636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-harcamalar","tag-pazarlama","tag-uygulama","tag-veri","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/156636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=156636"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/156636\/revisions"}],"predecessor-version":[{"id":156642,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/156636\/revisions\/156642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/156637"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=156636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=156636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=156636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}