Kozmetik \u00dcreticileri ve Ara\u015ft\u0131rmac\u0131lar\u0131 Derne\u011fi (K\u00dcAD), \u00f6zellikle yurt d\u0131\u015f\u0131nda b\u00fcy\u00fck ilgi g\u00f6ren T\u00fcrk dizilerinde yerli kozmetik \u00fcr\u00fcnlerinin tan\u0131t\u0131m\u0131n\u0131 hedefleyen yeni bir pazarlama stratejisi \u00fczerinde \u00e7al\u0131\u015f\u0131yor.<\/p>\n
K\u00dcAD Derne\u011fi Ba\u015fkan\u0131 Levent Kahr\u0131man, Antalya’da Belek Turizm Merkezi’ndeki bir otelde d\u00fczenlenen 9. Uluslararas\u0131 Kozmetik Kongresi’nde AA muhabirine, kozmetik sekt\u00f6r\u00fcn\u00fcn bu y\u0131l 1,7 milyar dolarl\u0131k bir ihracata imza att\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Sekt\u00f6r\u00fcn her ge\u00e7en y\u0131l b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc vurgulayan Kahr\u0131man, T\u00fcrk kozmetik sekt\u00f6r\u00fcn\u00fcn bir yandan d\u00fcnyaca g\u00fc\u00e7l\u00fc markalar i\u00e7in fason \u00fcretim yapt\u0131\u011f\u0131n\u0131 di\u011fer yandan da kendi markalar\u0131n\u0131 olu\u015fturmaya ba\u015flad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
Sekt\u00f6r\u00fcn art\u0131k d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na ihracat yapabilecek g\u00fcce ula\u015ft\u0131\u011f\u0131n\u0131 ifade eden Kahr\u0131man, d\u00fcnya pazar\u0131ndaki pay\u0131 art\u0131rmak amac\u0131yla K\u00dcAD b\u00fcnyesinde \u00e7e\u015fitli projeler geli\u015ftirdiklerini belirtti.<\/p>\n
Bu projelerden birinin de farkl\u0131 \u00fclkelerde yay\u0131nlanan T\u00fcrk dizilerinin tan\u0131t\u0131m g\u00fcc\u00fcnden yararlanmak oldu\u011funu s\u00f6yleyen Kahr\u0131man, \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n
“Dizilerimiz Orta Do\u011fu’da, Latin Amerika’da \u00e7ok fazla izleniyor. Ama dizilerimizin i\u00e7inde \u015fu anda kozmetik \u00fcr\u00fcnlerimizi pazarlayam\u0131yoruz. K\u00dcAD olarak \u00f6n\u00fcm\u00fczdeki planlardan bir tanesi dizilerle kozmeti\u011fi pazarlayabilmek. Lokasyon bazl\u0131 pazarlamay\u0131 planl\u0131yoruz. \u00c7\u00fcnk\u00fc bir de\u011ferimiz kar\u015f\u0131l\u0131k g\u00f6rm\u00fc\u015f, ba\u015fka alanlardaki de\u011ferlerimiz neden kar\u015f\u0131l\u0131k g\u00f6rmesin ya da neden birlikte bir sinerji olu\u015fturmas\u0131n?”<\/p>\n
Kahr\u0131man, bunun i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131klar\u0131n\u0131 bildirdi. Kamu kurumlar\u0131yla ilk g\u00f6r\u00fc\u015fmeleri yapt\u0131klar\u0131n\u0131 ve olumlu sonu\u00e7lar ald\u0131klar\u0131n\u0131 belirten Kahr\u0131man, “\u015eimdi ilgili partnerlerimizle g\u00f6r\u00fc\u015fmelerimizi yapaca\u011f\u0131z, bunun i\u00e7in kendi strateji eylem plan\u0131m\u0131z\u0131 olu\u015fturuyoruz. Ocakta tamamlayaca\u011f\u0131z, daha sonra aksiyonlar pe\u015f pe\u015fe gelecek.” dedi.<\/p>\n
Levent Kahr\u0131man, \u00e7al\u0131\u015fma kapsam\u0131nda T\u00fcrk dizileri i\u00e7erisinde kozmetikteki yerel firmalar\u0131n \u00fcr\u00fcnlerinin yer almas\u0131n\u0131 sa\u011flayacaklar\u0131n\u0131 s\u00f6yledi. Yurt d\u0131\u015f\u0131nda ilgi g\u00f6ren dizilerde kullan\u0131lan T\u00fcrk kozmetik \u00fcr\u00fcnlerine ilginin de artaca\u011f\u0131na inand\u0131klar\u0131n\u0131 dile getiren Kahr\u0131man, “T\u00fcrk dizilerinde \u00f6zellikle tarihi diziler \u00e7ok kar\u015f\u0131l\u0131k buluyor. T\u00fcrkiye’nin o tarihi form\u00fclasyonlar\u0131n\u0131n kullan\u0131lmas\u0131, Osmanl\u0131 Saray\u0131’ndaki, Anadolu’daki kozmeti\u011fin, konunun, bitkinin anlat\u0131lmas\u0131 hedef kitlede ilgi g\u00f6rece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. O y\u00fczden \u00f6n\u00fcm\u00fczdeki y\u0131l\u0131n \u00e7al\u0131\u015fmalar\u0131n\u0131n temelini bu olu\u015fturacak.” diye konu\u015ftu.<\/p>\n\n
<\/p>\n
Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/turk-kozmetik-sektoru-turk-dizileriyle-dunyaya-acilmayi-hedefliyor-7509960<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrkiye’de h\u0131zla b\u00fcy\u00fcyen kozmetik sekt\u00f6r\u00fc, ihracat\u0131n\u0131 art\u0131rmak i\u00e7in T\u00fcrk dizilerinin k\u00fcresel etkisinden yararlanmaya haz\u0131rlan\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":157824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10521,2263,10519,10520,221],"class_list":["post-157823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dizileri","tag-ilgi","tag-kahriman","tag-kozmetik","tag-turk"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/157823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=157823"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/157823\/revisions"}],"predecessor-version":[{"id":157825,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/157823\/revisions\/157825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/157824"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=157823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=157823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=157823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}