Konuya ili\u015fkin AA muhabirine de\u011ferlendirmede bulunan Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Hakan \u00c7eviko\u011flu, Sevgililer G\u00fcn\u00fc’n\u00fcn e-ticarette y\u0131l\u0131n ilk b\u00fcy\u00fck kampanya d\u00f6nemi olarak sekt\u00f6rde g\u00fc\u00e7l\u00fc bir talep art\u0131\u015f\u0131 yaratt\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
Kampanyalar\u0131n ocak ay\u0131n\u0131n son haftas\u0131ndan itibaren devreye girmesiyle e-ticaret platformlar\u0131 ve perakendecilerde hem i\u015flem hacmi hem de kullan\u0131c\u0131 etkile\u015fiminde belirgin bir hareketlilik g\u00f6zlendi\u011fini ifade eden \u00c7eviko\u011flu, “Bu d\u00f6nemde t\u00fcketiciler, hediye al\u0131\u015fveri\u015flerini kampanya \u00e7e\u015fitlili\u011finin yo\u011funla\u015ft\u0131\u011f\u0131, \u00fcr\u00fcn kar\u015f\u0131la\u015ft\u0131rma ve h\u0131zl\u0131 eri\u015fim imkanlar\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 e-ticaret ortamlar\u0131nda ger\u00e7ekle\u015ftirmeyi tercih ediyor. \u00d6zellikle hediye odakl\u0131 kategorilerde i\u015flem hacimlerinin artmas\u0131 beklenirken, kampanyalar\u0131n etkisiyle sepet b\u00fcy\u00fckl\u00fcklerinin de yukar\u0131 y\u00f6nl\u00fc bir seyir izleyece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.” diye konu\u015ftu.<\/p>\n
“Sat\u0131\u015flar\u0131n ortalama y\u00fczde 50-60’a varan oranlarda artmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz”<\/strong><\/p>\n ET\u0130D Ba\u015fkan\u0131 \u00c7eviko\u011flu, bu y\u0131l ramazan ay\u0131n\u0131n da ayn\u0131 d\u00f6neme denk gelmesiyle takvim etkisinin daha belirgin hissedilece\u011fini belirterek, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n “Sevgililer G\u00fcn\u00fc haftas\u0131n\u0131n ramazan \u00f6ncesi al\u0131\u015fveri\u015flerle birle\u015ferek e-ticaret sat\u0131\u015flar\u0131nda sekt\u00f6r genelinde daha g\u00fc\u00e7l\u00fc bir talep g\u00f6r\u00fcn\u00fcm\u00fcne i\u015faret etmesi bekleniyor. Dolay\u0131s\u0131yla \u00f6zellikle hediye odakl\u0131 kategorilerin yan\u0131 s\u0131ra ramazan ay\u0131na y\u00f6nelik g\u0131da ve h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnlerinde de sat\u0131\u015flar\u0131n ortalama y\u00fczde 50-60’a varan oranlarda artmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.”<\/p>\n Sevgililer G\u00fcn\u00fc kampanyalar\u0131n\u0131n ramazan d\u00f6nemi ihtiya\u00e7lar\u0131yla birlikte k\u0131sa vadeli bir sat\u0131\u015f ivmesi yaratmakla kalmayaca\u011f\u0131n\u0131 dile getiren \u00c7eviko\u011flu, e-ticaret sekt\u00f6r\u00fcn\u00fcn y\u0131l\u0131n ilk \u00e7eyrek performans\u0131n\u0131 \u015fekillendiren ve y\u0131l\u0131n geri kalan\u0131na ili\u015fkin t\u00fcketici e\u011filimlerini okumaya imkan tan\u0131yan stratejik bir d\u00f6nem olarak \u00f6ne \u00e7\u0131kmas\u0131n\u0131 beklediklerini s\u00f6yledi.<\/p>\n \u00c7eviko\u011flu, bu d\u00f6nemde e-ticarette en \u00e7ok talep g\u00f6ren kategorilerin giyim, kozmetik, elektronik \u00fcr\u00fcnler, tak\u0131 ve aksesuar, ev dekorasyonu ile Sevgililer G\u00fcn\u00fc konseptli hediyelik \u00fcr\u00fcnler olarak \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 kaydederek, “\u00c7i\u00e7ek ve \u00e7ikolata her y\u0131l oldu\u011fu gibi bu \u00f6zel g\u00fcn\u00fcn vazge\u00e7ilmezleri aras\u0131nda yer al\u0131rken, k\u0131\u015f mevsiminin etkisiyle kazak, battaniye ve \u00f6zel bask\u0131l\u0131 tekstil \u00fcr\u00fcnlerde de belirgin bir hareketlilik g\u00f6zlemleniyor.” diye konu\u015ftu.<\/p>\n Son y\u0131llarda hediye tercihlerinde daha anlam, deneyim ve ki\u015fiselle\u015ftirme odakl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fand\u0131\u011f\u0131n\u0131 anlatan \u00c7eviko\u011flu, “T\u00fcketiciler, klasik \u00fcr\u00fcnlerin yan\u0131 s\u0131ra seyahat, konser ve etkinlik biletleri, tatil ve otel rezervasyonlar\u0131 gibi deneyim temelli hediyelere daha fazla y\u00f6nelirken, sevdikleri ad\u0131na dernek veya sivil toplum kurulu\u015flar\u0131na ba\u011f\u0131\u015f yap\u0131lmas\u0131, fidan dikimi ve burs deste\u011fi gibi sosyal sorumluluk i\u00e7erikli hediyeler de giderek yayg\u0131nla\u015f\u0131yor.” ifadelerini kulland\u0131.<\/p>\n Sepet b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 3-5 bin liraya y\u00fckselmesi \u00f6ng\u00f6r\u00fcl\u00fcyor<\/strong><\/p>\n Hakan \u00c7eviko\u011flu, ki\u015fiye ve isme \u00f6zel \u00fcr\u00fcnlere olan talebin de her y\u0131l artt\u0131\u011f\u0131na dikkati \u00e7ekerek, \u015funlar\u0131 kaydetti: “Takvim etkisi ve kampanya yo\u011funlu\u011fuyla birlikte Sevgililer G\u00fcn\u00fc’n\u00fcn katk\u0131s\u0131 ve bu y\u0131l ramazan ay\u0131n\u0131n ayn\u0131 d\u00f6neme denk gelmesinin yarataca\u011f\u0131 ilave taleple \u015fubat ay\u0131nda e-ticaret hacminin 400 milyar liran\u0131n \u00fczerine \u00e7\u0131kmas\u0131n\u0131 bekliyoruz. Bu d\u00f6nemde ortalama sepet b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn ise Sevgililer G\u00fcn\u00fc kampanyalar\u0131n\u0131n etkisiyle yakla\u015f\u0131k 3-5 bin lira band\u0131na y\u00fckselmesi \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu e\u011filim, \u00f6zel g\u00fcnlerde t\u00fcketicilerin daha y\u00fcksek de\u011ferli ve anlam odakl\u0131 hediyelere y\u00f6neldi\u011fine i\u015faret ederken, \u015fubat ay\u0131n\u0131n e-ticaret sekt\u00f6r\u00fcn\u00fcn y\u0131l i\u00e7indeki performans\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli bir g\u00f6sterge niteli\u011fi ta\u015f\u0131yaca\u011f\u0131n\u0131 ortaya koyuyor.”<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/e-ticaret-hacminin-400-milyar-lirayi-asmasi-bekleniyor-7535745<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Sevgililer G\u00fcn\u00fc harcamalar\u0131 ve bu y\u0131l ramazan ay\u0131n\u0131n ayn\u0131 d\u00f6neme denk gelmesinin olu\u015fturdu\u011fu ek taleple \u015fubat ay\u0131nda e-ticaret hacminin 400 milyar liray\u0131 a\u015fmas\u0131 bekleniyor.<\/p>\n","protected":false},"author":1,"featured_media":179719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[753,2664,368,362,510],"class_list":["post-179718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-donem","tag-hediye","tag-kampanya","tag-ticaret","tag-urun"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/179718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=179718"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/179718\/revisions"}],"predecessor-version":[{"id":179720,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/179718\/revisions\/179720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/179719"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=179718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=179718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=179718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}