EKONOM\u0130 SERV\u0130S\u0130 –<\/strong><\/span> Ki\u015fisel Verileri Koruma Kurumu (KVKK), al\u0131\u015fveri\u015f esnas\u0131nda indirim, promosyon ve puan kazan\u0131m\u0131 gibi ama\u00e7larla kullan\u0131lan sadakat kartlar\u0131n\u0131n, kart sahibinin bilgisi ve r\u0131zas\u0131 d\u0131\u015f\u0131nda \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan kullan\u0131lmas\u0131n\u0131 engellemek i\u00e7in do\u011frulama mekanizmalar\u0131 olu\u015fturulmas\u0131 y\u00f6n\u00fcnde ilke karar\u0131 verdi. Resmi Gazete\u2019de yay\u0131mlanan karara g\u00f6re, \u00fc\u00e7\u00fcnc\u00fc ki\u015filerin, sadakat kart\u0131 sahiplerinin bilgisi ve r\u0131zas\u0131 olmadan, cep telefonu numaralar\u0131n\u0131 kasa g\u00f6revlisine s\u00f6yleyerek al\u0131\u015fveri\u015f yapmalar\u0131yla ilgili KVKK\u2019ye\u00a0\u00e7ok say\u0131da \u015fikayet ve ihbar ula\u015ft\u0131.<\/p>\n Ki\u015fisel veri ihlali<\/strong><\/p>\n \u015eikayetlerde \u201csadakat kartlar\u0131yla\u00a0yap\u0131lan bu al\u0131\u015fveri\u015fin kasa g\u00f6revlisi\u00a0taraf\u0131ndan onay kodu sisteme girilmeksizin ger\u00e7ekle\u015ftirildi\u011fi\u201d, \u201ckart sahibinin al\u0131\u015fveri\u015f s\u0131ras\u0131nda kasada olmamas\u0131na ra\u011fmen al\u0131\u015fveri\u015f yap\u0131lmas\u0131na olanak sa\u011fland\u0131\u011f\u0131\u201d ve \u201chukuka ayk\u0131r\u0131 veri i\u015fleme faaliyetinin ger\u00e7ekle\u015ftirildi\u011fi\u201d belirtildi.<\/p>\n Kurum taraf\u0131ndan yap\u0131lan incelemede, sadakat kartlar\u0131yla ger\u00e7ekle\u015ftirilen al\u0131\u015fveri\u015f sonucunda d\u00fczenlenen fatura gibi belgelerin s\u0131kl\u0131kla kart sahibi ad\u0131na d\u00fczenlendi\u011fi ve yap\u0131lan al\u0131\u015fveri\u015fe ili\u015fkin bilgilerin kart sahibinin kay\u0131tlar\u0131na i\u015flendi\u011fi belirlendi. Kart sahibinin bilgisi ve r\u0131zas\u0131 olmaks\u0131z\u0131n cep telefonu veya sadakat kart\u0131 numaras\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc bir ki\u015fi taraf\u0131ndan al\u0131\u015fveri\u015fte kullan\u0131m\u0131 halinde, ilgili ki\u015finin \u00fcyelik hesab\u0131na hatal\u0131 m\u00fc\u015fteri i\u015flem bilgisinin i\u015flenmesi veya ilgili ki\u015fi ad\u0131na yapmad\u0131\u011f\u0131, bilgisi ve r\u0131zas\u0131n\u0131n olmad\u0131\u011f\u0131 bir al\u0131\u015fveri\u015fe ili\u015fkin fatura d\u00fczenlenerek ki\u015fisel veri ihlallerinin ya\u015fanabildi\u011fi tespit edildi.<\/p>\n 6 ay uyum s\u00fcreci<\/strong><\/p>\n KVKK, al\u0131\u015fveri\u015f s\u0131ras\u0131nda yayg\u0131n olarak ya\u015fand\u0131\u011f\u0131 anla\u015f\u0131lan bu durumla ilgili ilke karar\u0131 ald\u0131. Buna g\u00f6re, ilgili ki\u015fiye ait cep telefonu veya sadakat kart\u0131 numaras\u0131n\u0131n, ki\u015finin bilgisi ve r\u0131zas\u0131 d\u0131\u015f\u0131nda \u00fc\u00e7\u00fcnc\u00fc bir ki\u015fi taraf\u0131ndan kasadaki g\u00f6revliye s\u00f6ylenerek al\u0131\u015fveri\u015f yap\u0131labilmesine imkan sa\u011flayan uygulamaya son verilecek.<\/p>\n Al\u0131\u015fveri\u015fin kart sahibinin bilgisi ve r\u0131zas\u0131 dahilinde ger\u00e7ekle\u015fti\u011fini teyit etmek i\u00e7in \u201cSMS ile g\u00f6nderilen do\u011frulama kodunun kasa g\u00f6revlisine bildirilmesi\u201d, \u201cmobil uygulama veya internet sitesi \u00fczerinden sa\u011flanan barkod veya QR kodun kasada okutulmas\u0131\u201d ve \u201csadakat kart\u0131 \u015fifresinin kasada i\u015flem cihaz\u0131na girilmesi\u201d gibi do\u011frulama mekanizmalar\u0131 olu\u015fturulacak.<\/p>\n Bahse konu do\u011frulama mekanizmalar\u0131n\u0131n olu\u015fturulabilmesi i\u00e7in veri sorumlular\u0131na ilke karar\u0131n\u0131n yay\u0131mlanma tarihinden itibaren 6 ayl\u0131k uyum s\u00fcresi verilecek.<\/p>\n Bu \u00f6nlemleri almayarak kanun h\u00fck\u00fcmlerine ayk\u0131r\u0131 \u015fekilde uygulamaya devam eden, ilke karar\u0131nda belirtilen hususlara uygun hareket etmedi\u011fi tespit edilen veri sorumlular\u0131 hakk\u0131nda 6698 say\u0131l\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunu\u2019nun 18. maddesinde yer alan cezai i\u015flemler uygulanacak.<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/market-kartlarina-dogrulama-sarti-7546662<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Al\u0131\u015fveri\u015flerde telefon numaras\u0131 vererek indirim ve puan toplamaya yarayan sadakat kart uygulamalar\u0131nda de\u011fi\u015fikli\u011fe gidildi. Buna g\u00f6re, al\u0131\u015fveri\u015f \u00f6ncesinde sadece telefon numaras\u0131 verilmesine son verilecek. \u0130\u015fletmeler ki\u015fisel verilerin g\u00fcvenli\u011fi i\u00e7in ek bir do\u011frulama getirmek zorunda olacak.<\/p>\n","protected":false},"author":1,"featured_media":185026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1116,1325,7889,7058,728],"class_list":["post-185025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alisveris","tag-kart","tag-kasa","tag-sadakat","tag-veri"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/185025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=185025"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/185025\/revisions"}],"predecessor-version":[{"id":185027,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/185025\/revisions\/185027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/185026"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=185025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=185025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=185025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}