2026 D\u00fcnya Kupas\u0131, yaln\u0131zca kat\u0131l\u0131mc\u0131 say\u0131s\u0131ndaki art\u0131\u015fla de\u011fil, oyunun ak\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirebilecek yeni bir reklam uygulamas\u0131yla da g\u00fcndeme geldi.<\/p>\n
The Athletic’in ula\u015ft\u0131\u011f\u0131 belgelere ve FIFA yetkililerine dayand\u0131rd\u0131\u011f\u0131 habere g\u00f6re, turnuvada her 45 dakikal\u0131k devrenin ortas\u0131nda 3 dakikal\u0131k zorunlu bir ara verilecek. FIFA bu durumu resmi olarak “su molas\u0131” (hydration break) \u015feklinde tan\u0131mlasa da, s\u00f6z konusu s\u00fcrenin yay\u0131nc\u0131 kurulu\u015flar i\u00e7in \u00f6nemli bir reklam alan\u0131 yarataca\u011f\u0131 ifade edildi.<\/p>\n
REKLAM S\u00dcRES\u0130 VE KURALLAR<\/strong><\/p>\n Yay\u0131nc\u0131lara g\u00f6nderilen y\u00f6nergelere g\u00f6re, 3 dakikal\u0131k molan\u0131n 2 dakika 10 saniyesi reklamlar i\u00e7in kullan\u0131labilecek.<\/p>\n FIFA, oyunun ak\u0131\u015f\u0131n\u0131 korumak ad\u0131na baz\u0131 s\u0131n\u0131rlamalar da getirdi. Buna g\u00f6re:<\/strong><\/p>\n – Reklamlar, hakemin d\u00fcd\u00fc\u011f\u00fcnden en erken 20 saniye sonra ba\u015flayabilecek.<\/p>\n – Ma\u00e7 yeniden ba\u015flamadan en az 30 saniye \u00f6nce yay\u0131na geri d\u00f6n\u00fclecek.<\/p>\n – Yay\u0131nc\u0131lar isterse split-screen (b\u00f6l\u00fcnm\u00fc\u015f ekran) y\u00f6ntemiyle ma\u00e7\u0131 ve reklam\u0131 ayn\u0131 anda g\u00f6sterebilecek.<\/p>\n – Bu y\u00f6ntemde yaln\u0131zca FIFA’n\u0131n resmi sponsorlar\u0131n\u0131n reklamlar\u0131 kullan\u0131labilecek.<\/p>\n – Tam ekran reklamlarda ise yay\u0131nc\u0131lar farkl\u0131 markalara yer verebilecek.<\/p>\n EKONOM\u0130K VE TAKT\u0130KSEL ETK\u0130LER<\/strong><\/p>\n Spor pazarlamas\u0131 uzmanlar\u0131ndan Ricardo Fort, uygulaman\u0131n ekonomik y\u00f6n\u00fcne dikkat \u00e7ekerek \u015fu de\u011ferlendirmeyi yapt\u0131:<\/p>\n “FIFA i\u00e7in bu durum basit bir matematik hesab\u0131. Yay\u0131nc\u0131lar bu mola sayesinde \u00e7ok daha fazla para kazanacak ve dolay\u0131s\u0131yla yay\u0131n haklar\u0131 i\u00e7in FIFA’ya daha fazla \u00f6deme yapacaklar.”<\/p>\n Saha i\u00e7inde ise bu 3 dakikal\u0131k aralar\u0131n teknik direkt\u00f6rlere oyuncular\u0131yla do\u011frudan ileti\u015fim kurma ve k\u0131sa taktik de\u011fi\u015fiklikler yapma f\u0131rsat\u0131 sa\u011flayaca\u011f\u0131 belirtiliyor.<\/p>\n Benzer bir uygulama daha \u00f6nce G\u00fcney Amerika Futbol Konfederasyonu taraf\u0131ndan 90 saniyelik molalar \u015feklinde uygulanm\u0131\u015ft\u0131. Ancak FIFA’n\u0131n planlad\u0131\u011f\u0131 3 dakikal\u0131k sistem, Amerikan futbolu veya basketboldaki “timeout” k\u00fclt\u00fcr\u00fcne daha yak\u0131n bir yap\u0131 olu\u015fturuyor.<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/skorer\/fifadan-yeni-karar-ilk-kez-dunya-kupasinda-uygulanacak-7549384<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" 2026 D\u00fcnya Kupas\u0131\u2019nda her devre ortas\u0131nda 3 dakikal\u0131k \u201csu molas\u0131\u201d uygulanacak.Bu s\u00fcre hem teknik direkt\u00f6rlere taktik avantaj hem de yay\u0131nc\u0131lar i\u00e7in reklam f\u0131rsat\u0131 sa\u011flayacak.<\/p>\n","protected":false},"author":1,"featured_media":186027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[11970,2739,1734,11969],"class_list":["post-186026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","tag-dakikalik","tag-fifa","tag-reklam","tag-yayinci"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/186026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=186026"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/186026\/revisions"}],"predecessor-version":[{"id":186028,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/186026\/revisions\/186028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/186027"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=186026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=186026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=186026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}