Rekabet Kurumu taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada \u015fu ifadelere yer verildi: “Yerel Arama Hizmetleri Soru\u015fturmas\u0131nda Google\u2019\u0131n s\u00fcreli para cezas\u0131 durdu. Google\u2019a otel sorgular\u0131 bak\u0131m\u0131ndan tedbir \u00f6nerilerini yerine getirmedi\u011fi s\u00fcre i\u00e7in toplam 482 milyon TL para cezas\u0131 verildi.<\/p>\n
Rekabet Kurulunun 08.04.2021 tarihli ve 21-20\/248-105 say\u0131l\u0131 karar\u0131nda, GOOGLE\u2019\u0131n genel arama hizmetleri pazar\u0131nda h\u00e2kim durumda oldu\u011fu, GOOGLE\u2019\u0131n kendi yerel arama (Local Unit) ve konaklama fiyat\u0131 kar\u015f\u0131la\u015ft\u0131rma (GOOGLE Hotel Ads-GHA) hizmetlerine genel arama sonu\u00e7 sayfas\u0131nda konum ve g\u00f6sterim olarak rakiplerine k\u0131yasla avantaj sa\u011flayarak ve rakip yerel arama sitelerinin Local Unit\u2019e giri\u015fine engel olarak rakiplerin faaliyetlerinin zorla\u015ft\u0131r\u0131lmas\u0131na ve yerel arama hizmetleri ile konaklama fiyat\u0131 kar\u015f\u0131la\u015ft\u0131rma hizmetleri pazarlar\u0131ndaki rekabetin bozulmas\u0131na yol a\u00e7mak suretiyle 4054 say\u0131l\u0131 Kanun\u2019un 6. maddesini ihlal etti\u011fi tespit edilmi\u015f, GOOGLE hakk\u0131nda 296.084.899,49 TL idari para cezas\u0131na h\u00fckmedilmi\u015fti.<\/p>\n
Kurul ayr\u0131ca GOOGLE\u2019a, ihlalin giderilmesi ve pazardaki etkin rekabetin tesis edilmesini temin etmek i\u00e7in birtak\u0131m y\u00fck\u00fcml\u00fcl\u00fckler getirmi\u015fti. Bu kapsamda GOOGLE\u2019\u0131n, rakip yerel arama hizmetlerine ve rakip konaklama fiyat\u0131 kar\u015f\u0131la\u015ft\u0131rma hizmetlerine genel arama sonu\u00e7 sayfas\u0131nda GOOGLE\u2019\u0131n kendi ilgili hizmetlerinden dezavantajl\u0131 olmayacaklar\u0131 ko\u015fullar\u0131 sa\u011flamas\u0131 gerekmekteydi. Bu do\u011frultuda GOOGLE, \u201cyerel arama hizmetleri\u201d pazar\u0131nda Kurul taraf\u0131ndan i\u015faret edilen endi\u015feleri bertaaraf etmek i\u00e7in yerel arama hizmetlerine ili\u015fkin yeni tasar\u0131mlar\u0131 i\u00e7eren tedbir
\u00f6nerilerini sundu. Akabinde Kurulun 21.03.2024 tarihli toplant\u0131s\u0131nda, GOOGLE taraf\u0131ndan sunulan bu tedbir \u00f6nerilerinin uygulanmas\u0131na ve 3 ayl\u0131k s\u00fcre zarf\u0131nca izlenmesine karar verildi.<\/p>\n
Ancak GOOGLE\u2019\u0131n \u201cyerel arama hizmetleri\u201d bak\u0131m\u0131ndan uygulanmas\u0131na karar verilen yeni tasar\u0131mlar\u0131 otel sorgular\u0131 bak\u0131m\u0131ndan uygulamad\u0131\u011f\u0131n\u0131n, dolay\u0131s\u0131yla yukar\u0131da bahsedilen y\u00fck\u00fcml\u00fcl\u00fckleri tam olarak yerine getirmedi\u011finin tespiti \u00fczerine Kurul, otel sorgular\u0131na ili\u015fkin yerel arama hizmeti bak\u0131m\u0131ndan yeni tasar\u0131mlar\u0131n uygulanmaya al\u0131nmas\u0131na kadar GOOGLE\u2019a 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 17. maddesi uyar\u0131nca her g\u00fcn i\u00e7in idari para cezas\u0131 uygulanmas\u0131na karar vermi\u015ftir.<\/p>\n
Son durumda, GOOGLE\u2019\u0131n otel sorgular\u0131na ili\u015fkin yerel arama hizmeti bak\u0131m\u0131ndan uygulamad\u0131\u011f\u0131 tespit edilen tasar\u0131mlar\u0131 otel sorgular\u0131na ili\u015fkin yerel arama hizmeti bak\u0131m\u0131ndan da uygulamaya alarak 21.05.2024 tarihinde s\u00fcreci tamamlad\u0131\u011f\u0131 tespit edilmi\u015ftir. Bu do\u011frultuda Kurul, g\u00fcnl\u00fck idari para cezas\u0131n\u0131n 21.05.2024 tarihi itibar\u0131yla sonland\u0131r\u0131lmas\u0131na ve GOOGLE hakk\u0131nda yerel arama hizmetlerine ili\u015fkin yeni tasar\u0131mlar\u0131 otel sorgular\u0131 bak\u0131m\u0131ndan uygulamamas\u0131n\u0131n yapt\u0131r\u0131m\u0131 olarak toplamda yakla\u015f\u0131k 482 milyon TL ceza uygulanmas\u0131na karar vermi\u015ftir.”<\/p>\n\n
<\/p>\n
Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/rekabet-kurumu-acikladi-googlea-482-milyon-tl-para-cezasi-7139892<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Yerel Arama Hizmetleri Soru\u015fturmas\u0131nda Google\u2019\u0131n s\u00fcreli para cezas\u0131 durdu. Google\u2019a otel sorgular\u0131 bak\u0131m\u0131ndan tedbir \u00f6nerilerini yerine getirmedi\u011fi s\u00fcre i\u00e7in toplam 482 milyon TL para cezas\u0131 verildi.<\/p>\n","protected":false},"author":1,"featured_media":63052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3072,400,3073,578,39],"class_list":["post-63051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bakimindan","tag-google","tag-googlein","tag-karar","tag-kurul"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/63051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=63051"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/63051\/revisions"}],"predecessor-version":[{"id":63053,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/63051\/revisions\/63053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/63052"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=63051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=63051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=63051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}