{"id":69193,"date":"2024-07-24T05:48:05","date_gmt":"2024-07-24T05:48:05","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=69193"},"modified":"2024-07-24T05:48:05","modified_gmt":"2024-07-24T05:48:05","slug":"yandex-navigasyon-markalarin-rotasini-yeniden-olusturuyor","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2024\/07\/24\/yandex-navigasyon-markalarin-rotasini-yeniden-olusturuyor\/","title":{"rendered":"Yandex Navigasyon markalar\u0131n rotas\u0131n\u0131 yeniden olu\u015fturuyor"},"content":{"rendered":"<p><figure> <span> <img decoding=\"async\" src=\"https:\/\/kamucalisani.net\/wp-content\/uploads\/2024\/07\/yandex-navigasyon-markalarin-rotasini-yeniden-olusturuyor-0-tO9nWne4.jpg\"\/> <\/span> Yandex&#8217;in T\u00fcrkiye\u2019de epey tutulan navigasyon uygulamas\u0131 <strong>Yandex Navigasyon<\/strong>, Geoservices Banner ad\u0131n\u0131 verdi\u011fi reklam format\u0131 ile rotan\u0131n markalara \u00e7evrilmesini sa\u011fl\u0131yor. Yandex Navigasyon&#8217;da kullan\u0131c\u0131lara\u0131n ilgisini \u00e7ekecek reklamlar g\u00f6steriliyor. Markalar\u0131n, kullan\u0131c\u0131lara ula\u015fmas\u0131 sa\u011flan\u0131yor. <\/figure>\n<p><strong>Geoservices Banner<\/strong> alanlar\u0131nda rota olu\u015fturulurken ve ara\u00e7 h\u0131z\u0131 s\u0131f\u0131rken ekran\u0131n alt k\u0131sm\u0131nda g\u00f6sterilen reklamlar g\u00f6steriliyor. Reklama t\u0131klayan kullan\u0131c\u0131lar reklam\u0131n detaylar\u0131na ula\u015f\u0131l\u0131yor ve eylem butonuna basarak ilgili \u00fcr\u00fcne\/hizmete gidebiliyor. Banner&#8217;\u0131n \u00f6zel tasar\u0131m\u0131 hedef kitlenin dikkatinin reklama \u00e7ekilmesini sa\u011flarken, kullan\u0131c\u0131larda markayla ilgili \u00e7a\u011fr\u0131\u015f\u0131mlar yaratarak marka bilinirli\u011fini art\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/p>\n<p><b>Marka bilinirli\u011fi %50 artt\u0131<\/b><\/p>\n<p>Yandex Ads&#8217;den yap\u0131lan a\u00e7\u0131klamaya g\u00f6re <strong>Lessy<\/strong> ismindeki mobil uygulama, Geoservices Banner\u2019\u0131 kullanmaya ba\u015flad\u0131\u011f\u0131 ilk ay\u0131n sonunda marka bilinirli\u011fini <strong>y\u00fczde 50 oran\u0131nda art\u0131rmay\u0131<\/strong> ba\u015fard\u0131.<\/p>\n<p><figure> <span> <img decoding=\"async\" src=\"https:\/\/kamucalisani.net\/wp-content\/uploads\/2024\/07\/yandex-navigasyon-markalarin-rotasini-yeniden-olusturuyor-1-pF6hGbVt.jpg\"\/> <\/span> <\/figure>\n<\/p>\n<p><strong>Yandex Ads B\u00fcy\u00fcyen Pazarlar B\u00f6lge Ba\u015fkan\u0131 Veronika Zueva<\/strong>, \u201c\u0130\u015fletmelerin hedef kitlesini art\u0131rarak onlara yeni kullan\u0131c\u0131lar kazand\u0131r\u0131yoruz. T\u00fcrkiye\u2019de k\u0131sa s\u00fcre i\u00e7inde ba\u015far\u0131l\u0131 sonu\u00e7lar ald\u0131k. Markalar\u0131n bu \u00fcr\u00fcn\u00fcm\u00fcze olan ilgisinin daha da artmas\u0131n\u0131 bekliyoruz\u201d dedi.<\/p>\n<p>Yandex Ads B\u00fcy\u00fcyen Pazarlar B\u00f6lge Ba\u015fkan\u0131 Veronika Zueva, Geoservices Banner ile kullan\u0131c\u0131lara yeni markalar\u0131 ve yeni servisleri tan\u0131tmay\u0131 hedeflediklerini belirtti. Geoservices Banner\u2019i kullanmaya ba\u015flayan m\u00fc\u015fterilerinin \u00e7ok h\u0131zl\u0131 ve ba\u015far\u0131l\u0131 sonu\u00e7lar ald\u0131\u011f\u0131n\u0131 dile getiren Zueva, \u201cYandex Maps ve Navi&#8217;de yay\u0131nlanan reklamlar sayesinde yeni bir kullan\u0131c\u0131 kitlesinin Lessy ile tan\u0131\u015fmas\u0131n\u0131 sa\u011flad\u0131k. Banner&#8217;lar\u0131n, marka bilinirli\u011fi ve reklam hat\u0131rlama gibi temel marka metrikleri \u00fczerindeki etkisini \u00f6l\u00e7mek \u00fczere ba\u015flatt\u0131\u011f\u0131m\u0131z Brand Lift ara\u015ft\u0131rmas\u0131nda banner\u2019\u0131 g\u00f6renler aras\u0131nda reklam hat\u0131rlama art\u0131\u015f oran\u0131 y\u00fczde 167 olurken, marka bilinirli\u011fi y\u00fczde 50 oran\u0131nda artt\u0131. Reklam\u0131 g\u00f6ren kullan\u0131c\u0131lar\u0131n g\u00f6rmeyenlere k\u0131yasla markay\u0131 daha iyi tan\u0131d\u0131klar\u0131n\u0131 ve reklam\u0131 daha iyi hat\u0131rlad\u0131klar\u0131n\u0131 g\u00f6zlemledik\u201d dedi.\u00a0<\/p>\n<p><b>Hedef kitleyi geni\u015fletiyor<\/b><\/p>\n<p>Lessy, hedef kitlesini geni\u015fletmek ve marka bilinirli\u011fini art\u0131rmak i\u00e7in Yandex Geoservices ile Yandex Maps ve Navi gibi harita servislerinden al\u0131\u015fveri\u015f noktalar\u0131na giderken yararlanan kullan\u0131c\u0131lara odakland\u0131. <strong>Lessy \u00dclke M\u00fcd\u00fcr\u00fc Niyazi Do\u011fan \u00d6nc\u00fc<\/strong>, \u201cYandex Geoservices&#8217;ta reklam kampanyam\u0131z\u0131 ba\u015flatt\u0131\u011f\u0131m\u0131zda amac\u0131m\u0131z, hizmetlerimizi m\u00fcmk\u00fcn olan en geni\u015f kullan\u0131c\u0131 kitlesiyle tan\u0131\u015ft\u0131rmakt\u0131. Yandex Navi&#8217;deki reklamlar\u0131n etkisi, marka bilinirli\u011fi a\u00e7\u0131s\u0131ndan beklentilerimizin de \u00f6tesine ge\u00e7ti\u201d diye konu\u015ftu.<\/p>\n\n<p>Kaynak\u00a0 :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.donanimhaber.com\/yandex-navigasyon-markalarin-rotasini-yeniden-olusturuyor&#8211;179801<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex&#8217;in T\u00fcrkiye\u2019de epey tutulan navigasyon uygulamas\u0131 Yandex Navigasyon, Geoservices Banner ad\u0131n\u0131 verdi\u011fi reklam format\u0131 ile rotan\u0131n markalara \u00e7evrilmesini sa\u011fl\u0131yor. Yandex Navigasyon&#8217;da kullan\u0131c\u0131lara\u0131n ilgisini \u00e7ekecek reklamlar g\u00f6steriliyor &#8230;<\/p>\n","protected":false},"author":1,"featured_media":69194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[425,277,3866,1734,3865],"class_list":["post-69193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-kullanicilar","tag-marka","tag-navi","tag-reklam","tag-yandex"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/69193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=69193"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/69193\/revisions"}],"predecessor-version":[{"id":69197,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/69193\/revisions\/69197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/69194"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=69193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=69193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=69193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}