Reklam Kurulunun 11 Haziran 2024 tarihinde ger\u00e7ekle\u015ftirilen 346 say\u0131l\u0131 toplant\u0131s\u0131nda karara ba\u011flanan 175 adet dosyadan 147\u2019si mevzuata ayk\u0131r\u0131 bulunurken s\u00f6z konusu reklam ve ticari uygulamalar hakk\u0131nda durdurma cezas\u0131 ile birlikte toplam 20.100.269-TL idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n
Ayr\u0131ca, Kurul taraf\u0131ndan 3 adet dosya hakk\u0131nda bu cezalarla birlikte eri\u015fimin engellenmesine de karar verildi.<\/p>\n
A\u00e7\u0131klamada \u015f\u00f6yle denildi:<\/p>\n
“T\u00fcketicilerin ekonomik tercih ve menfaatlerini etkileyen reklam ve ticari uygulamalar\u0131n ele al\u0131nd\u0131\u011f\u0131 toplant\u0131da \u00f6ne \u00e7\u0131kan birka\u00e7 konuya a\u015fa\u011f\u0131da yer verilmi\u015ftir.<\/p>\n
T\u00dcKET\u0130C\u0130 TERC\u0130HLER\u0130NDE ETK\u0130S\u0130 OLAN \u00c7EVRESEL BEYANLAR DENETLEN\u0130YOR<\/strong><\/p>\n T\u00fcketicilerin \u00e7evre konusundaki duyarl\u0131l\u0131\u011f\u0131n\u0131n artmas\u0131yla birlikte son d\u00f6nemde reklam verenlerin t\u00fcketicilerin bilgi eksikli\u011fini istismar edecek bi\u00e7imde \u201c\u00e7evresel beyan\u201d i\u00e7eren reklamlara yer verdikleri g\u00f6r\u00fclm\u00fc\u015f olup, t\u00fcketicilerin \u201cye\u015fil aklama\u201d da denilen bu y\u00f6ntemle al\u0131\u015fveri\u015f tercihlerinin yanl\u0131\u015f y\u00f6nlendirilerek aldat\u0131lmas\u0131n\u0131n \u00f6nlenmesi amac\u0131yla Bakanl\u0131\u011f\u0131m\u0131zca gerekli \u00e7al\u0131\u015fmalar titizlikle yap\u0131lmaktad\u0131r.<\/p>\n Bu kapsamda, Reklam Kurulu g\u0131da, giyim ve dayan\u0131kl\u0131 t\u00fcketim sekt\u00f6rlerinde faaliyet g\u00f6steren 4 farkl\u0131 \u015firketin reklamlar\u0131nda yer alan \u201cdo\u011fa dostu\u201d, \u201cdo\u011fay\u0131 senin kadar d\u00fc\u015f\u00fcnen\u201d ve \u201ciklim dostu\u201d gibi \u00e7evreye ili\u015fkin genel beyanlar\u0131n gerekli bilgiler verilmeden ve t\u00fcketiciler nezdinde belirsizli\u011fe neden olacak \u015fekilde kullan\u0131ld\u0131\u011f\u0131, ayr\u0131ca inceleme konusu reklamlarda yer alan \u00e7evreye ili\u015fkin iddialar\u0131n ispatlanamad\u0131\u011f\u0131 gerek\u00e7eleriyle s\u00f6z konusu reklamlar hakk\u0131nda idari yapt\u0131r\u0131m uygulanmas\u0131na karar vermi\u015ftir. T\u00fcketicilerin do\u011faya ili\u015fkin hassasiyetinin ye\u015fil aklama yoluyla istismar edilmesinin \u00f6n\u00fcne ge\u00e7ebilmek i\u00e7in Reklam Kurulu taraf\u0131ndan sekt\u00f6rel bazda yap\u0131lan incelemeler aral\u0131ks\u0131z olarak devam etmektedir.<\/p>\n SAHTE VE TAKL\u0130T AYAKKABI REKLAMLARI REKLAM KURULU G\u00dcNDEM\u0130NDE<\/strong><\/p>\n Kurulun bu ayki toplant\u0131s\u0131n\u0131n \u00f6nemli g\u00fcndem maddelerinden bir tanesini de taklit ayakkab\u0131 reklamlar\u0131 olu\u015fturmu\u015ftur. Ayakkab\u0131da \u00fcr\u00fcn g\u00fcvenli\u011finin sa\u011flanmas\u0131 ve t\u00fcketici sa\u011fl\u0131\u011f\u0131n\u0131n korunmas\u0131 amac\u0131yla \u00f6zellikle sosyal medya mecralar\u0131nda g\u00f6r\u00fclen koruma alt\u0131ndaki markalar\u0131n logo ve di\u011fer ay\u0131rt edici unsurlar\u0131n\u0131n t\u00fcketicinin yan\u0131lt\u0131lmas\u0131na yol a\u00e7acak \u015fekilde kullan\u0131ld\u0131\u011f\u0131 taklit ayakkab\u0131 reklamlar\u0131yla ilgili yap\u0131lan inceleme ve de\u011ferlendirmeler neticesinde Reklam Kurulu taraf\u0131ndan reklam mevzuat\u0131n\u0131 ihlal etti\u011fi de\u011ferlendirilen 17 adet reklam veren hakk\u0131nda idari yapt\u0131r\u0131m uygulanmas\u0131na karar verilmi\u015ftir.<\/p>\n CO\u011eRAF\u0130 \u0130\u015eARETL\u0130 \u00dcR\u00dcNLERE \u0130L\u0130\u015eK\u0130N YANILTICI REKLAMLAR MERCEK ALTINA ALINDI<\/strong><\/p>\n Bu g\u00fcndem maddeleri d\u0131\u015f\u0131nda, t\u00fcketiciler nezdinde gerek \u00fcretim kalitesi gerekse de \u00fcr\u00fcn niteli\u011fi a\u00e7\u0131s\u0131ndan her ge\u00e7en g\u00fcn \u00f6nemi artan co\u011frafi i\u015faretli \u00fcr\u00fcnlere ili\u015fkin olarak ortaya \u00e7\u0131kabilecek yan\u0131lt\u0131c\u0131 uygulamalara kar\u015f\u0131 Reklam Kurulu t\u00fcketicilerin haklar\u0131n\u0131 korumak amac\u0131yla denetimlerini s\u00fcrd\u00fcrmekte olup 346 say\u0131l\u0131 Kurul toplant\u0131s\u0131nda ilgili co\u011frafi i\u015faret tesciline ayk\u0131r\u0131 bi\u00e7imde \u00fcretim yapan ve reklamlar\u0131nda \u201cAyval\u0131k Zeytinya\u011f\u0131\u201d, \u201cAyval\u0131k Organik Zeytinya\u011f\u0131, \u201cAyval\u0131k Natural S\u0131zma Zeytinya\u011f\u0131\u201d gibi ifadeler kullanan 13 firma hakk\u0131nda an\u0131lan reklamlar\u0131 durdurma karar\u0131 verilmi\u015ftir.<\/p>\n Reklam Kurulu\u2019nun 346 say\u0131l\u0131 toplant\u0131s\u0131nda verdi\u011fi bu kararlarla birlikte y\u0131l\u0131n ilk alt\u0131 ay\u0131nda Kurul taraf\u0131ndan toplam 931 adet dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunulmu\u015f olup aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen 811 adet dosya hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131 s\u0131ra toplam 127.433.779-TL idari para cezas\u0131 uygulanm\u0131\u015ft\u0131r. “<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/reklam-kurulundan-20-milyon-tl-para-cezasi-7144335<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Reklam Kurulu, 147 adet dosyaya toplam 20,1 milyon TL idari para cezas\u0131 verdi.<\/p>\n","protected":false},"author":1,"featured_media":74771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[473,578,1734,4351,2833],"class_list":["post-74770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-hakkinda","tag-karar","tag-reklam","tag-reklam-kurulu","tag-tuketici"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/74770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=74770"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/74770\/revisions"}],"predecessor-version":[{"id":74772,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/74770\/revisions\/74772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/74771"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=74770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=74770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=74770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}