{"id":77337,"date":"2024-08-07T19:00:07","date_gmt":"2024-08-07T19:00:07","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=77337"},"modified":"2024-08-07T19:00:07","modified_gmt":"2024-08-07T19:00:07","slug":"googlein-tekel-olduguna-karar-verildi","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2024\/08\/07\/googlein-tekel-olduguna-karar-verildi\/","title":{"rendered":"Google\u2019\u0131n tekel oldu\u011funa karar verildi"},"content":{"rendered":"

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<\/span> <\/figure>\n<\/p>\n

ABD h\u00fck\u00fcmetinin 2020 y\u0131l\u0131nda a\u00e7t\u0131\u011f\u0131 d\u00f6n\u00fcm niteli\u011findeki rekabet davas\u0131nda federal yarg\u0131\u00e7 Amit Mehta, Google<\/strong>‘\u0131n iki pazar alan\u0131nda yasad\u0131\u015f\u0131 olarak tekel oldu\u011funa karar verdi: arama<\/strong> ve metin reklamc\u0131l\u0131\u011f\u0131<\/strong>. ABD Adalet Bakanl\u0131\u011f\u0131 taraf\u0131ndan a\u00e7\u0131lan dava \u00f6nemli bir zafere i\u015faret etse de al\u0131nan bu karar\u0131n Google i\u00e7in ne anlama gelece\u011fi \u015fimdilik belirsiz. Zira bu karar, sadece bir bulguyu yani Google\u2019\u0131n tekel oldu\u011funu ortaya koyuyor.<\/p>\n

“Google bir tekeldir”<\/b><\/p>\n

Federal yarg\u0131\u00e7 Amit Mehta,<\/strong> ilgili kararda “Google bir tekeldir ve tekelini s\u00fcrd\u00fcrmek i\u00e7in bu do\u011frultuda davranm\u0131\u015ft\u0131r”<\/em> dedi. Mahkeme karar\u0131nda, Google’\u0131n Android <\/strong>ve Apple<\/strong>‘\u0131n iPhone ile iPad cihazlar\u0131ndaki \u00f6zel arama d\u00fczenlemelerine odakland\u0131 ve bunlar\u0131n Google’\u0131n rekabete ayk\u0131r\u0131 davran\u0131\u015flar\u0131n\u0131 ve arama pazarlar\u0131 \u00fczerindeki hakimiyetini peki\u015ftirmeye yard\u0131mc\u0131 oldu\u011funu s\u00f6yledi. Bilindi\u011fi \u00fczere Google, Apple cihazlarda varsay\u0131lan arama motoru olmak i\u00e7in her y\u0131l milyarlarca dolar \u00f6d\u00fcyor.<\/p>\n

Mahkemeye g\u00f6re genel arama hizmetleri, Google’\u0131n geleneksel olarak Yahoo, Bing, DuckDuckGo vb.<\/strong> ile rekabet etti\u011fi temel arama motoru i\u00e7in ge\u00e7erli. Genel arama metin reklamc\u0131l\u0131\u011f\u0131 ise arama sonu\u00e7lar\u0131n\u0131n yan\u0131nda yay\u0131nlanan metin reklamlar\u0131 ifade ediyor. Mahkeme bu iki alanda da Google’\u0131n tekel olarak faaliyet g\u00f6sterdi\u011fine, davram\u0131\u015flar\u0131n\u0131n da bunu s\u00fcrd\u00fcrmeye y\u00f6nelik oldu\u011funa h\u00fckmetti. Ancak kararda, genel arama reklamc\u0131l\u0131\u011f\u0131n\u0131n bir pazar olmad\u0131\u011f\u0131, dolay\u0131s\u0131yla tekel kontrol\u00fcn\u00fcn s\u00f6z konusu olamayaca\u011f\u0131 belirtildi.<\/p>\n

Google itiraz edecek<\/b><\/p>\n

Google, k\u00fcresel i\u015fler ba\u015fkan\u0131 Kent Walker<\/strong>‘\u0131n yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u015firketin karar\u0131 temyize<\/strong> g\u00f6t\u00fcrmeyi planlad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Walker, “Bu karar Google’\u0131n en iyi arama motorunu sundu\u011funu kabul ediyor, ancak bunu kolayca eri\u015filebilir hale getirmemize izin verilmemesi gerekti\u011fi sonucuna var\u0131yor”<\/em> dedi. Google\u2019\u0131n karar\u0131 temyize g\u00f6t\u00fcrmesiyle birlikte olas\u0131 cezalar\u0131n ortaya \u00e7\u0131kmas\u0131 da gecikecek. S\u00fcrecin aylar, hatta y\u0131llar almas\u0131 bekleniyor.<\/p>\n\n

Kaynak\u00a0 :\u00a0https:\/\/www.donanimhaber.com\/google-in-tekel-olduguna-karar-verildi–180363<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ABD h\u00fck\u00fcmetinin 2020 y\u0131l\u0131nda a\u00e7t\u0131\u011f\u0131 d\u00f6n\u00fcm niteli\u011findeki rekabet davas\u0131nda federal yarg\u0131\u00e7 Amit Mehta, Google’\u0131n iki pazar alan\u0131nda yasad\u0131\u015f\u0131 olarak tekel oldu\u011funa karar verdi: arama ve metin reklamc\u0131l\u0131\u011f\u0131. ABD Adalet Bakanl\u0131\u011f\u0131 taraf\u0131ndan a\u00e7\u0131lan …<\/p>\n","protected":false},"author":1,"featured_media":77338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[402,400,3073,578,4573],"class_list":["post-77337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-arama","tag-google","tag-googlein","tag-karar","tag-tekel"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/77337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=77337"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/77337\/revisions"}],"predecessor-version":[{"id":77340,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/77337\/revisions\/77340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/77338"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=77337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=77337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=77337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}