{"id":80764,"date":"2024-08-14T11:48:06","date_gmt":"2024-08-14T11:48:06","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=80764"},"modified":"2024-08-14T11:48:06","modified_gmt":"2024-08-14T11:48:06","slug":"turkiye-dijital-reklam-yatirimlarini-buyuttu","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2024\/08\/14\/turkiye-dijital-reklam-yatirimlarini-buyuttu\/","title":{"rendered":"T\u00fcrkiye, dijital reklam yat\u0131r\u0131mlar\u0131n\u0131 b\u00fcy\u00fctt\u00fc"},"content":{"rendered":"

Dijital reklam ve pazarlama sekt\u00f6r\u00fcn\u00fcn end\u00fcstri birli\u011fi olan IAB Europe, Avrupa’daki dijital reklamc\u0131l\u0131k pazar\u0131n\u0131n 2023 y\u0131l\u0131nda y\u00fczde 11,1 b\u00fcy\u00fcyerek t\u00fcm zamanlar\u0131n en y\u00fcksek pazar de\u011ferine ula\u015ft\u0131\u011f\u0131n\u0131 ortaya koyan 2023 AdEx Benchmark Raporu’nu yay\u0131mlad\u0131.<\/p>\n

Rapora g\u00f6re, dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re 29 \u00fclke aras\u0131nda 8’inci pazar olan T\u00fcrkiye, y\u00fczde 118’lik rekor b\u00fcy\u00fcme oran\u0131yla 2022’de oldu\u011fu gibi 2023’te de en fazla b\u00fcy\u00fcyen \u00fclke konumunda.<\/p>\n

IAB Europe’dan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, 18 y\u0131ld\u0131r yay\u0131mlanan AdEx Benchmark Raporu, 29 \u00fclkedeki IAB ofisleri taraf\u0131ndan sa\u011flanan ve IAB Europe taraf\u0131ndan derlenen verilerle haz\u0131rlan\u0131yor ve Avrupa’daki reklam yat\u0131r\u0131mlar\u0131na ili\u015fkin eksiksiz bir k\u0131lavuz niteli\u011fini ta\u015f\u0131yor.<\/p>\n

Rapor bu y\u0131l ilk kez, dijital reklamc\u0131l\u0131\u011f\u0131n son \u00fc\u00e7 y\u0131ldaki b\u00fcy\u00fcmesine katk\u0131da bulunan dinamiklere ili\u015fkin daha derin bir i\u00e7g\u00f6r\u00fc sunan \u00fc\u00e7 ayl\u0131k bazdaki verileri de i\u00e7eriyor.<\/p>\n

Dijital reklam pazar\u0131 y\u00fczde 11,1 b\u00fcy\u00fcd\u00fc<\/strong><\/p>\n

Rapora g\u00f6re, dijital reklam pazar\u0131 2023 y\u0131l\u0131nda y\u00fczde 11,1 b\u00fcy\u00fcyerek 96,9 milyar avro ile t\u00fcm zamanlar\u0131n en y\u00fcksek pazar de\u011ferine ula\u015ft\u0131 ve b\u00fcy\u00fcme oran\u0131 a\u00e7\u0131s\u0131ndan y\u00fczde 7,3’l\u00fck y\u0131ll\u0131k b\u00fcy\u00fcmeye sahip olan ABD pazar\u0131n\u0131 geride b\u0131rakt\u0131.<\/p>\n

T\u00fcrkiye’nin de i\u00e7inde bulundu\u011fu 13 pazarda \u00e7ift haneli b\u00fcy\u00fcme ger\u00e7ekle\u015firken, Avrupa dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n y\u00fczde 69’unu \u0130ngiltere, Almanya, Fransa, \u0130spanya ve \u0130talya olu\u015fturdu.<\/p>\n

AdEx Benchmark’a g\u00f6re T\u00fcrkiye’deki dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 2023 sonu itibar\u0131yla 3 milyar 476 milyon avroya ula\u015ft\u0131. T\u00fcrkiye, enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f y\u00fczde 50 b\u00fcy\u00fcme oran\u0131yla Avrupa ortalamas\u0131ndan 4,5 kat daha fazla b\u00fcy\u00fcme kaydetti.<\/p>\n

G\u00f6r\u00fcnt\u00fcl\u00fc reklam yat\u0131r\u0131mlar\u0131 Avrupa genelinde y\u00fczde 13 b\u00fcy\u00fcrken, y\u00fczde 18 b\u00fcy\u00fcyen sosyal medya yat\u0131r\u0131mlar\u0131n\u0131n g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar i\u00e7indeki pay\u0131 y\u00fczde 48’e y\u00fckseldi. Bu pay T\u00fcrkiye’de y\u00fczde 59 olarak ger\u00e7ekle\u015fti.<\/p>\n

Formatlara g\u00f6re b\u00fcy\u00fcme oranlar\u0131na bak\u0131ld\u0131\u011f\u0131nda, T\u00fcrkiye y\u00fczde 180 b\u00fcy\u00fcmeyle videoda, y\u00fczde 215 b\u00fcy\u00fcmeyle ses reklamlar\u0131nda ve y\u00fczde 91 b\u00fcy\u00fcmeyle arama motoru reklamc\u0131l\u0131\u011f\u0131nda Avrupa’da ilk s\u0131rada, y\u00fczde 131 b\u00fcy\u00fcmeyle g\u00f6r\u00fcnt\u00fcl\u00fc reklam kategorisinde 2’nci s\u0131rada yer ald\u0131.<\/p>\n

“T\u00fcrkiye’de dijital reklamc\u0131l\u0131\u011f\u0131n g\u00fc\u00e7l\u00fc ve istikrarl\u0131 bir \u015fekilde geli\u015fti\u011fi \u00e7ok a\u00e7\u0131k”<\/strong><\/p>\n

A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Burak Erta\u015f, reklam yat\u0131r\u0131mlar\u0131nda geleneksel mecralardan dijital mecralara kay\u0131\u015f\u0131n halen devam etmesi ve geli\u015fen e-ticaret sekt\u00f6r\u00fc sayesinde T\u00fcrkiye’de dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici bir b\u00fcy\u00fcme kaydetti\u011fini belirtti.<\/p>\n

Erta\u015f, “T\u00fcrkiye dijital reklamc\u0131l\u0131k pazar\u0131 Avrupa’da s\u00fcrekli olarak ilk 10’da yer al\u0131yor ve son iki y\u0131lda da en h\u0131zl\u0131 b\u00fcy\u00fcme oran\u0131na sahip \u00fclkeyiz. Enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f y\u00fczde 50’lik b\u00fcy\u00fcme oran\u0131yla T\u00fcrkiye’de dijital reklamc\u0131l\u0131\u011f\u0131n g\u00fc\u00e7l\u00fc ve istikrarl\u0131 bir \u015fekilde geli\u015fti\u011fi \u00e7ok a\u00e7\u0131k.” ifadelerini kulland\u0131.<\/p>\n\n

<\/p>\n

Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/turkiye-dijital-reklam-yatirimlarini-buyuttu-7146648<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye, 2023’te Avrupa \u00fclkeleri aras\u0131nda dijital reklam yat\u0131r\u0131mlar\u0131 en fazla b\u00fcy\u00fcyen \u00fclke oldu.<\/p>\n","protected":false},"author":1,"featured_media":80765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[124,4888,126,1734,2306],"class_list":["post-80764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-dijital-reklam","tag-pazar","tag-reklam","tag-yatirimlari"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/80764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=80764"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/80764\/revisions"}],"predecessor-version":[{"id":80766,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/80764\/revisions\/80766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/80765"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=80764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=80764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=80764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}