Duygu Erdo\u011fan \/ \u0130STANBUL –<\/strong> <\/span>Avrupa Futbol \u015eampiyonas\u0131\u2019nda \u00f6nceki ak\u015fam\u00a0Avusturya\u2019y\u0131 yenerek \u00e7eyrek finale y\u00fckselen A Milli Futbol Tak\u0131m\u0131\u2019n\u0131n galibiyeti b\u00fcy\u00fck sevin\u00e7 yaratt\u0131. Bu sevin\u00e7, tak\u0131m\u0131n sponsorlar\u0131 i\u00e7in de hem b\u00fcy\u00fck bir tan\u0131t\u0131m ata\u011f\u0131, hem de olu\u015fturdu\u011fu\u00a0piyasa de\u011feri a\u00e7\u0131s\u0131ndan bir kazan\u0131m\u0131 i\u015faret ediyor. T\u00fcrk Milli Tak\u0131m\u0131\u2019n\u0131n\u00a0ba\u015far\u0131lar\u0131 g\u00fcndemde geni\u015f yer bulurken; halihaz\u0131rda \u00e7o\u011fu d\u00fcnyan\u0131n \u00e7e\u015fitli noktalar\u0131nda da tan\u0131nan yerli sponsorlar da dikkat \u00e7ekiyor. Bu sayede markalar, rekabette\u00a0bir ad\u0131m \u00f6ne \u00e7\u0131k\u0131yor; tak\u0131mlar\u0131n her gol\u00fc markalar i\u00e7in de rakiplerine kar\u015f\u0131 skor olarak kaydediliyor. \u00a0<\/p>\n T\u00fcrkiye Futbol Federasyonu (TFF) internet sitesindeki bilgiye g\u00f6re Erkek A Milli\u00a0Futbol Tak\u0131m\u0131 Ana Sponsorlar\u0131; Spor Toto Te\u015fkilat Ba\u015fkanl\u0131\u011f\u0131, Nike, Turkish Airlines, Turkcell, Mercedes-Benz, Ar\u00e7elik, DenizBank, BtcTurk, Rams olarak payla\u015f\u0131l\u0131yor. Resmi sponsorlar ise; Ac\u0131badem, Damat Tween, Opet, \u00dclker, Trendyol, \u0130GA Pass, Prometeon, S\u00fcrat Kargo, Sahibinden.com \u015feklinde belirtiliyor. Spor end\u00fcstrisinde sponsorluklar\u0131n\u0131n pay\u0131n\u0131n T\u00fcrkiye\u2019de 1 milyar dolar seviyesinde oldu\u011fu hesaplan\u0131yor. Bu sponsorluklardan en b\u00fcy\u00fck pay\u0131 futbol al\u0131yor.\u00a0\u0130sim sponsoru Trendyol olan S\u00fcper Lig\u2019de\u00a0Anasponsor Sponsorluk ve \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131\u2019n\u0131n sitesinde yay\u0131nlanan son verilere g\u00f6re, 305 farkl\u0131 kurumun \u00e7e\u015fitli sponsorluklar verdi\u011fi g\u00f6r\u00fcl\u00fcyor. En \u00e7ok isim sponsorlu\u011fu ve stat ismi sponsorlu\u011fu gelir getirirken; g\u00f6\u011f\u00fcs ve s\u0131rt sponsorluklar\u0131 sahan\u0131n en pahal\u0131lar\u0131!<\/p>\n H\u0131zl\u0131 b\u00fcy\u00fcyor<\/strong><\/p>\n Sponsorluklarda \u00fc\u00e7 temel hedef \u00f6ne \u00e7\u0131k\u0131yor. \u0130lki; mevcut tan\u0131nan marka imaj\u0131n\u0131 g\u00fc\u00e7lendirmek. Bu ama\u00e7, b\u00fcy\u00fck ve halihaz\u0131rda d\u00fcnyada bilinen markalar\u0131n stratejilerini olu\u015fturuyor. \u0130kinci hedef ise; d\u00fcnyaya a\u00e7\u0131lmak isteyen markalar\u0131n y\u00f6n\u00fcn\u00fc belirleyen ad\u0131mlar\u0131 olu\u015fturuyor. Bu markalar, sponsorluklarla kendilerini tan\u0131tmak ve rekabette \u00f6ne \u00e7\u0131kmak i\u00e7in sponsorlu\u011fa \u00f6nem veriyor. Son olarak sosyal sorumluluk hedefleri var. \u00c7o\u011fu\u00a0marka, bilinen spor kul\u00fcpleri ya da tan\u0131nan isimlerin yan\u0131 s\u0131ra geli\u015fmesine katk\u0131 sunmak i\u00e7in yerel kul\u00fcp ve isimleri, \u00f6\u011frencileri destekliyor.<\/p>\n \u00dclke alg\u0131s\u0131na katk\u0131<\/strong><\/p>\n Sponsor\u00a0markalar, \u00fclke imaj\u0131na global \u00e7apta katk\u0131 sa\u011fl\u0131yor.\u00a0Turkcell Genel M\u00fcd\u00fcr\u00fc Ali Taha Ko\u00e7, \u201cSpor sponsorluklar\u0131m\u0131z ve b\u00fcy\u00fck organizasyonlardaki ba\u015far\u0131lar \u00fclkemizin uluslararas\u0131 alg\u0131s\u0131na olumlu yans\u0131yor. Buna katk\u0131 sa\u011flaman\u0131n verdi\u011fi gurur paha bi\u00e7ilemez\u201d dedi. Orka Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131\u00a0S\u00fcleyman Orak\u00e7\u0131o\u011flu da, \u201cGlobal bir moda kurulu\u015fu olarak yaratt\u0131\u011f\u0131m\u0131z de\u011fer ve olu\u015fturdu\u011fumuz g\u00fcvenin bir etkile\u015fimi olarak ulusal ve uluslararas\u0131 sporu ve sporcular\u0131 desteklemek bizim i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor\u201d diye konu\u015ftu.\u00a0RAMS T\u00fcrkiye Kurumsal \u0130leti\u015fim Grup Ba\u015fkan\u0131 Funda \u00d6ge de, \u201cMilli Tak\u0131m\u0131m\u0131z\u0131n Euro 2024\u2019te elde etti\u011fi zaferler\u00a0markam\u0131z\u0131n sporla olan ba\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi ve sporseverlerle daha da yak\u0131n bir ili\u015fki kurmam\u0131za yard\u0131mc\u0131 oldu\u201d dedi.\u00a0UEFA EURO 2024 Avrupa Futbol \u015eampiyonas\u0131\u2019n\u0131n tek T\u00fcrk partneri olduklar\u0131n\u0131 vurgulayan Trendyol Grubu Ba\u015fkan\u0131 \u00c7a\u011flayan \u00c7etin ise, \u201cSpora ve sporcular\u0131m\u0131za verdi\u011fimiz deste\u011fi Paris 2024 Yaz Olimpiyatlar\u0131\u2019nda farkl\u0131 bir noktaya ta\u015f\u0131yaca\u011f\u0131z. 130 y\u0131ll\u0131k Uluslararas\u0131 Olimpiyat Komitesi tarihinde bir ilke imza att\u0131k ve resmi \u2018E-Ticaret Hizmetleri Partner\u2019i olduk\u201d dedi.<\/p>\n\n <\/p>\n Kaynak :\u00a0http:\/\/www.milliyet.com.tr\/ekonomi\/sponsorlar-rekabette-gol-ustune-gol-atiyor-7150718<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" D\u00fcnyay\u0131 ekrana kilitleyen EURO 2024\u2019te T\u00fcrk A Milli Futbol Tak\u0131m\u0131 \u00e7eyrek finale y\u00fckseldi. Bu galibiyet global \u00e7apta b\u00fcy\u00fck bir g\u00fcndem olurken, tak\u0131m sponsorlar\u0131n\u0131 da rekabette g\u00fc\u00e7l\u00fc bir noktaya ta\u015f\u0131d\u0131.<\/p>\n","protected":false},"author":1,"featured_media":90505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[949,3233,3579,397,348],"class_list":["post-90504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-futbol","tag-markalar","tag-sponsorluk","tag-spor","tag-takimi"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/90504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=90504"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/90504\/revisions"}],"predecessor-version":[{"id":90506,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/90504\/revisions\/90506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/90505"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=90504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=90504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=90504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}