{"id":93731,"date":"2024-09-20T11:12:07","date_gmt":"2024-09-20T11:12:07","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=93731"},"modified":"2024-09-20T11:12:07","modified_gmt":"2024-09-20T11:12:07","slug":"super-app-pazar-buyuklugu-2032de-714-milyar-dolara-ulasacak","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2024\/09\/20\/super-app-pazar-buyuklugu-2032de-714-milyar-dolara-ulasacak\/","title":{"rendered":"Super App pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc 2032\u2019de 714 milyar dolara ula\u015facak"},"content":{"rendered":"

<\/span> \u0130nsanlar\u0131n g\u00fcnl\u00fck hayat\u0131nda yer alan finans, \u00f6deme, ula\u015f\u0131m ve daha bir dizi i\u015flemi kolayca ger\u00e7ekle\u015ftirebilece\u011fi Super App\u2019ler<\/strong> d\u00fcnyada bir\u00e7ok \u00fclkede yayg\u0131n \u015fekilde kullan\u0131lmaya ve pop\u00fclerle\u015fmeye devam ediyor. Global SuperApp Trend Raporu\u2019na<\/strong> g\u00f6re Super App\u2019lerin dijital ekonomiye sa\u011flad\u0131\u011f\u0131 katk\u0131, 2022\u2019de 62 milyar dolar seviyelerindeyken 2023\u2019te 76 milyar dolara<\/strong> y\u00fckseldi<\/strong>. Kullan\u0131c\u0131lara tek bir platform \u00fczerinden pek \u00e7ok hizmeti alabilme olana\u011f\u0131 sa\u011flayan bu uygulamalar, T\u00fcrkiye\u2019de de \u00f6nemini art\u0131rarak; ba\u015fta belediyeler, bankalar, hizmet sekt\u00f6r\u00fcndeki kurumlar olmak \u00fczere bir\u00e7ok alanda kullan\u0131l\u0131yor. T\u00fcrkiye\u2019de \u0130stanbul i\u00e7in KOBIL<\/strong> imzas\u0131yla ortaya \u00e7\u0131kan \u0130stanbul Senin<\/strong> uygulamas\u0131 da \u015fehir i\u00e7in geli\u015ftirilen s\u00fcper uygulamalar\u0131n ilk \u00f6rne\u011fini te\u015fkil ediyor. Super App ekosisteminde lider konumunda olan Amerika\u2019n\u0131n yan\u0131 s\u0131ra pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcnde ilk \u00fc\u00e7te yer alan T\u00fcrkiye, k\u00fcreselde \u00f6nemli bir konumda yer al\u0131yor. \u0130stanbul Senin, Neom, Mercan, Worms ve MigrosBank gibi Super App\u2019lerin teknoloji mimar\u0131 KOBIL, sundu\u011fu \u00fcr\u00fcn ve teknolojik altyap\u0131yla Avrupa\u2019da referans g\u00f6sterilen \u015firketlerin ba\u015f\u0131nda yer al\u0131rken T\u00fcrkiye\u2019deki potansiyeli art\u0131rmak \u00fczere harekete ge\u00e7ti. <\/figure>\n

Super App ekosistemindeki potansiyele y\u00f6nelik de\u011ferlendirmede bulunan Almanya merkezli T\u00fcrk teknoloji \u015firketi KOBIL\u2019in Kurucusu ve CEO\u2019su \u0130smet Koyun<\/strong>, \u201cS\u00fcper uygulama dedi\u011fimiz \u2018Super App\u2019ler; sa\u011flad\u0131\u011f\u0131 kullan\u0131m kolayl\u0131\u011f\u0131 ve tek platform ekosistemiyle dijital gelecekte sa\u011flam bir yer edinmek \u00fczere h\u0131zla ilerliyor. KOBIL, bu potansiyelin en b\u00fcy\u00fck mimar\u0131 ve \u00e7\u00f6z\u00fcm \u00fcreticisi olarak yeni i\u015f modelleri yarat\u0131yor ve mevcut sistemin geli\u015ftirilerek dijitale ta\u015f\u0131nmas\u0131n\u0131 sa\u011fl\u0131yor. Super App kullan\u0131m\u0131 artt\u0131k\u00e7a ve sundu\u011fu kolayl\u0131k g\u00f6r\u00fcld\u00fck\u00e7e kullan\u0131c\u0131lar\u0131n tek bir platformdan pratik \u015fekilde bir\u00e7ok i\u015flemi yapma tercihi de yayg\u0131nla\u015f\u0131yor. G\u00fcnl\u00fck hayatta yapt\u0131\u011f\u0131m\u0131z pek \u00e7ok i\u015flemi kolayla\u015ft\u0131ran, kullan\u0131c\u0131 dostu Super App\u2019ler, \u00f6zellikle son bir y\u0131lda daha fazla talep g\u00f6rmeye ba\u015flad\u0131. 2032\u2019ye kadar 714 milyar dolarl\u0131k pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015fmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Super App sekt\u00f6r\u00fc, gelecekte t\u00fcm d\u00fcnyaya h\u0131zla yay\u0131larak etkisini art\u0131racak ve \u015fehirlerden \u015firketlere dijitalle\u015fmedeki pay\u0131n\u0131 zirveye ta\u015f\u0131yacak\u201d dedi.<\/p>\n

<\/span> D\u00fcnyada pek \u00e7ok \u015firketin kullan\u0131c\u0131lar\u0131yla ileti\u015fim modelini de\u011fi\u015ftirme yoluna gitmeye ba\u015flad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Koyun, \u201cBug\u00fcn d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketleri d\u00f6n\u00fc\u015f\u00fcm konusunda d\u00fc\u011fmeye basarak Super App yolculu\u011funa ba\u015flad\u0131. KOBIL, Ar-Ge yat\u0131r\u0131mlar\u0131m\u0131z ve gelecek odakl\u0131 bak\u0131\u015f a\u00e7\u0131m\u0131z sayesinde bug\u00fcn Avrupa da g\u00fcvenilir Super App platform sa\u011flay\u0131c\u0131lar\u0131ndan biri olarak konumlan\u0131yor. \u015eirketlerin d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini ve k\u00fcresel Super App trendini haz\u0131r bir \u015fekilde kar\u015f\u0131layabiliyoruz. Bir mobil cihaz i\u00e7inde say\u0131s\u0131z hizmetin sunulabilece\u011fi bu Super App\u2019ler, T\u00fcrkiye\u2019de sekt\u00f6rlerin gelece\u011fini de\u011fi\u015ftirecek \u00f6zelliklere sahip\u201d diye konu\u015ftu. <\/figure>\n

Super App\u2019lerin olmazsa olmaz\u0131 g\u00fcvenlik<\/b><\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, 2027\u2019ye kadar d\u00fcnya n\u00fcfusunun yar\u0131s\u0131na yak\u0131n\u0131 birden fazla Super App kullan\u0131c\u0131s\u0131 olacak. Dijitalle\u015fmenin hayat\u0131n her alan\u0131na girecek olmas\u0131yla birlikte kullan\u0131c\u0131lar\u0131n payla\u015ft\u0131\u011f\u0131 veriler siber g\u00fcvenlik konusunu da g\u00fcndeme getiriyor. Bir dizi kolayl\u0131k sa\u011flayan Super App\u2019lerin g\u00fcvenlik endi\u015felerini giderecek alt yap\u0131ya sahip olmas\u0131 veri g\u00fcvenli\u011fi i\u00e7in hayati \u00f6nem ta\u015f\u0131yor. Global SuperApp Trend Raporu\u2019na g\u00f6re Super App\u2019ler en \u00e7ok finansal hizmetlerde ve e-ticaret faaliyetlerinde kullan\u0131l\u0131yor; bu da Super App\u2019lerin siber tehditler kar\u015f\u0131s\u0131nda koruma sa\u011flayarak riskli durumlara kar\u015f\u0131l\u0131k \u00f6nlem almas\u0131n\u0131 gerektiriyor. Global kullan\u0131c\u0131lar kullan\u0131c\u0131 deneyimi bak\u0131m\u0131ndan SuperApp kolayl\u0131\u011f\u0131n\u0131 tercih ederken dijital g\u00fcvenin kal\u0131c\u0131 olarak olu\u015fturulmas\u0131 kurumlar a\u00e7\u0131s\u0131ndan hayati bir \u00f6nem ta\u015f\u0131yor.<\/p>\n

Super App\u2019lerin; \u00f6deme, kimlik faaliyetleri, finansal fonksiyonlar gibi verinin b\u00fcy\u00fck \u00f6nem arz etti\u011fi ve her yap\u0131lan i\u015flemde g\u00fcvenli\u011fi en b\u00fcy\u00fck \u00f6ncelik haline getirmesi gerekti\u011fini ifade eden \u0130smet Koyun, \u201cDijitalle\u015fmeyle birlikte siber tehlikeler artmaya ve risk b\u00fcy\u00fcmeye devam ediyor. Super App\u2019lerin kullan\u0131c\u0131lara sundu\u011fu kolayl\u0131\u011f\u0131n \u00f6tesinde g\u00fcvenli\u011finin a\u015f\u0131lamaz olmas\u0131 ve tam koruma sa\u011flamas\u0131 gerekiyor. KOBIL olarak sa\u011flad\u0131\u011f\u0131m\u0131z altyap\u0131 ile geli\u015ftirdi\u011fimiz Super App\u2019lerin t\u00fcm\u00fcn\u00fc en \u00fcst d\u00fczey g\u00fcvenlik \u00f6nlemleriyle kullan\u0131c\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flad\u0131k. Bir Super App\u2019in, pek \u00e7ok laboratuvar testinden ve denetimden ge\u00e7erek verileri koruyabilece\u011fi konusunda g\u00fcvence vermesi ve siber g\u00fcc\u00fcn\u00fc kan\u0131tlamas\u0131 gerekiyor. KOBIL\u2019in \u015fu ana kadar altyap\u0131s\u0131n\u0131 olu\u015fturdu\u011fu b\u00fct\u00fcn Super App\u2019ler, denetimleri sorunsuz ge\u00e7ti ve hi\u00e7bir siber tehdit, g\u00fcvenli\u011fimizi a\u015fmay\u0131 ba\u015faramad\u0131\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n

Kaynak\u00a0 :\u00a0https:\/\/www.donanimhaber.com\/super-app-pazar-buyuklugu-2032-de-714-milyar-dolara-ulasacak–181738<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130nsanlar\u0131n g\u00fcnl\u00fck hayat\u0131nda yer alan finans, \u00f6deme, ula\u015f\u0131m ve daha bir dizi i\u015flemi kolayca ger\u00e7ekle\u015ftirebilece\u011fi Super App\u2019ler d\u00fcnyada bir\u00e7ok \u00fclkede yayg\u0131n \u015fekilde kullan\u0131lmaya ve pop\u00fclerle\u015fmeye devam ediyor. Global SuperApp Trend Raporu\u2019na g\u00f6re …<\/p>\n","protected":false},"author":1,"featured_media":93732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2802,6005,147,506,221],"class_list":["post-93731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-dijital","tag-kobil","tag-kullanici","tag-tek","tag-turk"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/93731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=93731"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/93731\/revisions"}],"predecessor-version":[{"id":93735,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/93731\/revisions\/93735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/93732"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=93731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=93731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=93731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}