{"id":96519,"date":"2024-09-25T22:48:33","date_gmt":"2024-09-25T22:48:33","guid":{"rendered":"https:\/\/kamucalisani.net\/?p=96519"},"modified":"2024-09-25T22:48:33","modified_gmt":"2024-09-25T22:48:33","slug":"xiaomi-akilli-telefon-satislarinda-applei-geride-birakarak-ikincilige-yukseldi","status":"publish","type":"post","link":"https:\/\/kamucalisani.net\/index.php\/2024\/09\/25\/xiaomi-akilli-telefon-satislarinda-applei-geride-birakarak-ikincilige-yukseldi\/","title":{"rendered":"Xiaomi ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda Apple\u2019\u0131 geride b\u0131rakarak ikincili\u011fe y\u00fckseldi"},"content":{"rendered":"<p>\n<figure> <span> <img decoding=\"async\" src=\"https:\/\/kamucalisani.net\/wp-content\/uploads\/2024\/09\/xiaomi-akilli-telefon-satislarinda-applei-geride-birakarak-ikincilige-yukseldi-0-Ta8EHgOP.jpg\"\/> <\/span> <\/figure>\n<\/p>\n<p>2024 y\u0131l\u0131 A\u011fustos ay\u0131nda <strong>Xiaomi<\/strong>, global ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda \u00f6nemli bir ba\u015far\u0131ya imza atarak ikinci s\u0131raya y\u00fckseldi. Bu ba\u015far\u0131, Apple&#8217;\u0131 geride b\u0131rakarak elde edilen bir sonu\u00e7 oldu. Ak\u0131ll\u0131 telefon pazar\u0131nda &#8220;sell-through&#8221; olarak adland\u0131r\u0131lan ve do\u011frudan t\u00fcketicilere yap\u0131lan sat\u0131\u015flar\u0131 ifade eden bu \u00f6l\u00e7\u00fct, perakendecilere yap\u0131lan sevkiyatlar\u0131n \u00f6tesinde, <strong>t\u00fcketiciye ula\u015fan<\/strong> ger\u00e7ek sat\u0131\u015f adetlerini dikkate al\u0131yor. Pazar ara\u015ft\u0131rma \u015firketi Counterpoint\u2019in yay\u0131mlad\u0131\u011f\u0131 verilere g\u00f6re, bu ba\u015far\u0131, Xiaomi\u2019nin 2021 y\u0131l\u0131ndan sonra ikinci s\u0131raya yerle\u015fti\u011fi ilk d\u00f6nem olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n<p>Son \u00fc\u00e7 y\u0131lda Xiaomi\u2019nin sat\u0131\u015f performans\u0131 d\u00fczenli bir b\u00fcy\u00fcme sergiledi. Bu b\u00fcy\u00fcme, \u00f6zellikle Apple\u2019\u0131n \u00fcr\u00fcn yelpazesinin dar olmas\u0131 nedeniyle zaman zaman ya\u015fad\u0131\u011f\u0131 dalgalanmalar\u0131n \u00f6n\u00fcne ge\u00e7ti. Apple\u2019\u0131n bu y\u0131l piyasaya s\u00fcrd\u00fc\u011f\u00fc <strong>iPhone 16 serisi<\/strong> ise beklentileri kar\u015f\u0131lamakta zorland\u0131. Gelen raporlara g\u00f6re, yeni modellerin sat\u0131\u015flar\u0131 ge\u00e7en y\u0131lki modellerin alt\u0131nda kalabilir. Xiaomi\u2019nin h\u0131zl\u0131 y\u00fckseli\u015fi, global ak\u0131ll\u0131 telefon pazar\u0131n\u0131n yeniden toparlanmas\u0131na da \u00f6nemli katk\u0131lar sa\u011flad\u0131. \u00d6zellikle Latin Amerika\u2019daki promosyonlarla desteklenen b\u00fcy\u00fcme, Xiaomi\u2019nin baz\u0131 temel pazarlarda ya\u015fad\u0131\u011f\u0131 sezonluk d\u00fc\u015f\u00fc\u015fleri dengeledi.<\/p>\n<p>Ara\u015ft\u0131rma Direkt\u00f6r\u00fc Tarun Pathak\u2019a g\u00f6re, Xiaomi bu y\u0131l daha sade bir \u00fcr\u00fcn stratejisi benimsedi. Her fiyat segmentinde tek bir ana model \u00fczerine odaklanarak, daha \u00f6nceki y\u0131llarda oldu\u011fu gibi ayn\u0131 segmentte birden fazla cihaz piyasaya s\u00fcrmek yerine, enerjisini belli ba\u015fl\u0131 modellerde toplad\u0131. Ayr\u0131ca, sat\u0131\u015f ve pazarlama alanlar\u0131nda yeniden canlanma sa\u011flayarak, yeni pazarlara a\u00e7\u0131lma ve mevcut pazarlarda konumunu g\u00fc\u00e7lendirme \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131rd\u0131. Xiaomi\u2019nin <strong>giri\u015f ve orta segmentteki<\/strong> cihazlar\u0131n\u0131n g\u00fc\u00e7l\u00fc performans g\u00f6stermeye devam etti\u011fi belirtilirken, premium segmentte katlanabilir ve \u201cultra\u201d modellerle de ba\u015far\u0131l\u0131 bir giri\u015f yapt\u0131\u011f\u0131 ifade ediliyor.<\/p>\n<p>\u015eirketin hakimiyeti, \u00f6zellikle 200 dolar\u0131n alt\u0131ndaki giri\u015f seviyesi segmentinde kendini hissettiriyor. Pek \u00e7ok \u00f6nemli pazar, son \u00e7eyreklerde ekonomik toparlanma ya\u015farken, bu durum Xiaomi\u2019nin d\u00fc\u015f\u00fck fiyatl\u0131 cihazlar\u0131na olan talebi de art\u0131rd\u0131. Xiaomi, bu <strong>ba\u015far\u0131s\u0131yla <\/strong>global pazardaki yerini daha da sa\u011flamla\u015ft\u0131rarak, rekabette \u00f6nemli bir avantaj elde etti.<\/p>\n\n<p>Kaynak\u00a0 :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.donanimhaber.com\/xiaomi-dunyanin-en-cok-satilan-ikinci-markasi-oldu&#8211;182098<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 y\u0131l\u0131 A\u011fustos ay\u0131nda Xiaomi, global ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda \u00f6nemli bir ba\u015far\u0131ya imza atarak ikinci s\u0131raya y\u00fckseldi. Bu ba\u015far\u0131, Apple&#8217;\u0131 geride b\u0131rakarak elde edilen bir sonu\u00e7 oldu. Ak\u0131ll\u0131 telefon pazar\u0131nda &#8220;sell-through&#8221; olarak &#8230;<\/p>\n","protected":false},"author":1,"featured_media":96520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[449,126,276],"class_list":["post-96519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-model","tag-pazar","tag-satis"],"_links":{"self":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/96519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/comments?post=96519"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/96519\/revisions"}],"predecessor-version":[{"id":96522,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/posts\/96519\/revisions\/96522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media\/96520"}],"wp:attachment":[{"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/media?parent=96519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/categories?post=96519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisani.net\/index.php\/wp-json\/wp\/v2\/tags?post=96519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}